• Which Type of Traffic Counter is Best for you? (Part 2 of 2)

    In part one, we began a list of question you should answer before choosing which traffic counting system is best for your business. After answering the following questions, you’ll be fully prepared to choose the traffic counter for you. Do you want to capture traffic counts per day, or do you require shorter intervals? Bi-directional [...]

  • Which Type of Traffic Counter is Best for you? – (Part 1 of 2)

    Have you decided that your company is finally ready to implement a traffic counting system, but are unsure which one will be the best for you? Each company is different and has their own unique needs; therefore, they should choose a traffic counting solution that suits those specific needs. Before making your final decision, there [...]

  • What Counting Can Do for Profits (Part 4 of 4)

    Over the last three blogs, we’ve discussed the importance of traffic counting systems and how they can help your company. While we explained how the technology works and what the reports from traffic counting will show you, we have yet to explain what counting can do for your profits. Since revenue and repeat customers is [...]

  • How the Technology Works (Part 3 of 4)

    If you’ve been following along lately, we’re on part three of a blog series discussing the importance of implementing a traffic counting system at your business. In part two, we reviewed what traffic counting can actually tell your business with its data. Today we’ll discuss how the technology works. Common retail traffic counting systems use [...]

  • What Traffic Counting Shows (Part 2 of 4)

    In part one of this blog series, we discussed how important it is for businesses to implement electronic systems to count customer traffic. Part two will explain what traffic counting can show your company. Many retailers are now using traffic information to look at the distribution of traffic by hour, day of the week, store [...]

  • One, Two, Three, Four – How many customers walked through your door? (Part 1 of 4)

    Sophisticated customer relationship management tools have become prevalent in the industry, allowing the retailer to track virtually every “touch” of the customer’s experience with your store. But what do you know about customers who have not yet visited your kiosk? Or what about those that have given a salesperson their contact information? Do you know [...]

  • Traf-Sys Heads to Arizona in April

    From April 11-12th, Traf-Sys will be in attendance at the Terry J. Lundgren Center Global Retailing Conference in Tucson, Arizona. The Conference delivers practical information, proven techniques, and ground breaking ideas that enable individuals and organizations to succeed in the intensely competitive, global marketplace. The program includes a lineup of CEOs, cutting-edge retail technologists, brand [...]

  • Traf-Sys Headed Out on the Road

    Traf-Sys will find themselves out of the office and on the road for a few events in the upcoming months. From March 10-14, they will be attending the Association of College Unions International’s (ACUI) 93rd Annual Conference in St. Louis, Missouri. The event, which will take place at the Renaissance Grand Hotel and Convention Center, [...]

  • Retailers Plan to Invest in Traffic Counting Systems in 2013

    In late 2012, Integrated Solutions for Retailers (ISR) magazine surveyed nearly 200 retailers on their plans for technology spending in 2013. Retailers were asked, “In 2013, In Which In-Store Software and Systems Will Your Company Invest?” Small and independent retailers showed up in force, and made their intentions for technology purchasing clear. Throughout 2013, retailers [...]

  • Traf-Sys Excited to Attend this Year’s Annual NRF Show

    Traf-Sys will be exhibiting at the 102nd National Retail Federation’s (NRF) Annual Convention from January 13th-16th at the Jacob K. Javits Convention Center in New York City. Known as “Retail’s BIG Show,” the annual NRF Convention is an event where the retail community gathers each year to network with peers and learn about new technologies [...]