Traffic Counting Improves Conversion Rates
Find out how Harley-Davidson uses Traf-Sys People Counting Systems to improve conversion rates.
All brick-and-mortar retailers want to attract more customers
into their stores and increase the percentage of customers that
convert (i.e. purchase merchandise). Before determining this
percentage, you must first accurately account for the number of
people visiting your stores. Short of having an employee count
customers upon entry, automated traffic counting systems are the
only accurate way to gather this data. However, the number of
customers entering stores needs to be tied to your POS data in
order to determine an accurate conversion rate. This is exactly
what Harley-Davidson Corporate is offering to its dealers in order
to help them drive sales.
Click Here To View a Case Study
Wednesday, November 04, 2009, Trafsys
