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People Counting

Traf-Sys Inc. specializes in wireless people counting systems to help our clients develop a customer tracking solution. Once you start utilizing retail customer counters, you will be able to make more informed decisions on marketing, facilities management, staffing, security and many other business areas.

We offer a wide range of people counters and customer tracking systems that will help any facility monitor their pedestrian traffic. We can even consult with you to help decide which people counter technology will best fit your entrances based on traffic density, accuracy requirements, physical and environmental characteristics of your entrances.

Whether your company is a retailer, shopping mall, library, museum, or casino, we can offer you the best people counting solutions, including customer traffic counters that will fit your needs and budget.

Our goal is to help our clients achieve higher profits by using traffic counting systems data along with the other key metrics that have always been analyzed in running a business. This way, you can find out how many sales you are getting in relation to your traffic, how much staff you need, how much security staff, etc. You can even use the information to team with sponsors-by knowing exactly how many people go by a kiosk or display. Customer traffic counters and people counter software will show a return on your investment in no time.

Why Count?

There are several reasons to implement retail counter systems and several ways you can use this information. Due to the unpredictable nature of humans, pedestrian traffic data is something that is not easily calculated. So, to accurately measure pedestrian traffic, constant monitoring is required and the best way to do this is with state-of-the-art people counter technology. Here are just a few ways customer counting systems can be used:

Determining Conversion Ratio

Retail counter systems identify your true opportunities and use best practices to improve conversion. Even a .5 percent increase can mean hundreds of thousands of dollars in additional profit. People counter technology from Traf-Sys can help.

Advertising and Promotional Evaluations

Instantly see traffic generated by advertising activities and assess how to make your marketing communications more effective. Find out what types of promotions work and how to make your promotions translate to traffic. People counter technology from Traf-Sys can help.

Staffing Optimization

Evaluate your staffing needs based on data from customer counters rather than just sales. People counter technology from Traf-Sys can help.

Leasing

Valuate and support leasing offers with hard data acquired from traffic counter systems, clear down to how many shoppers use a particular entrance on a given day. People counter technology from Traf-Sys can help.

Feel free to contact us for an evaluation of your door counter and people counting software needs.