• How to Track eBook Lending in Libraries

    Libraries are undergoing transformation and have been for some time. Over the past few years, the demand for eBooks and eReaders has significantly increased as a result of not only technological factors, but also economic, social and legal factors. The digital shift This shift is nothing new in 2014. According to Pew Research, the number […]

  • How Retailers Can Use People Counting to Optimize Their Advertising Budget

    By assessing the total shopping habits of a store’s customer base, people counters allow retailers to budget advertising and maximize advertising space. Spending too much on advertising (and advertising across too many channels) could hurt your chances of generating return on your advertising investment, and spending too little might not allow you to reach as […]

  • The Difference Between Foot Traffic and Conversion Rates

    Retailers may become frustrated with their people counting system when they are not able to access information about their conversion rates or analyze a change in that data. And retailers who have not yet implemented a people counting system may be skeptical of its effectiveness for that same reason. Both groups have failed to recognize […]

  • 4 Tips for Retailers Marketing to Millenials

    Some of you may be wondering, “who are millenials, exactly?” Also known as “Generation Y,” they are individuals born between the 1980s and 2000s. Experts have described them as “civic-minded,” rejecting the attitudes of the Baby Boomers and Generation X. You’re probably also wondering “why do they matter?” Well, right now, millenials make up more than […]