• How People Counting Fits into the Future of Retail Analytics

    Retail analytics technologies, already a considerable focus of industry interest, are primed for a significant “growth spurt” during the next few years. Looking across 10 major retail sectors, ABI Research has projected that this market will grow to over $3 billion by 2018. Much of this growth will come from existing technologies, such as people […]

  • How People Counters Can Help Retailers Manage Holiday Shoppers

    Retailers are keenly aware of the importance of the holiday season to their bottom lines. After all, “Black Friday” got its name because it was traditionally the day merchants moved into the black (i.e. profitability) as holiday shopping gained momentum. The old maxim is still accurate: holiday season sales accounted for nearly one-fifth (19.2%) of […]

  • How to Choose a People Counting System Provider

    One of the most difficult factors in any technology purchase decision is selecting the right provider. Often, the choice is not clear-cut – particularly when different vendors offer products with similar features and within similar price ranges. In all cases, it’s critical to choose a people counting system provider that will do more than simply […]

  • Is a People Counter Right for My Business?

    As e-commerce continues to take ever-larger shares of the consumer “wallet,” brick-and-mortar retailers are sharpening their focus on the in-store experience. To make the most of their investment in physical locations, retailers are seeking ways to maximize the return on each customer’s visit. However, boosting this type of ROI requires accurately measuring when, and how, […]