Four Ways Counting People Fosters Gaming Growth

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counting people at gaming destinationsMore than other hospitality enterprises, gaming destinations need the detailed data that people counting technologies can provide in order to grow in a challenging economy. These large and labyrinthine establishments, often operating 24 hours a day, encompass shops, spas, theaters, bars and restaurants, as well as hotels offering both guest rooms and meeting space. Identifying where people are at any given time of the day or night, and tying this data to how they are spending their money, gives a highly accurate picture of the current state of the business – and also provides a road map for where to invest resources to maximize future growth.

Of course, the casino itself is often the big “draw” as well as the prime revenue generator. One of the most important functions of people counting technology is in gauging gaming interest. Counting people provides big-picture data on hourly, daily, monthly, and yearly volumes of casino visitors – powerful bottom-line information for the business and its stakeholders.

On a more detailed level, real-time tracking data provides the ability to recognize and respond to traffic patterns within the casino itself. Statistics on how many guests are hitting the slot machines, blackjack and poker tables, roulette and craps games, as well as more specialized VIP or sports betting areas, give casinos time-stamped insights into which games are drawing players and which are underused. Because these patterns vary by hour, day of the week and season of the year, people counting data can provide historical context to help guide decision-making about which areas to staff, and when, in order to maximize revenue generation.

Outside the casino, counting people’s movements throughout the entire destination, and tying this data to transactions in restaurants and shops as well as attendance at entertainment events, provides a detailed picture of what’s generating revenue throughout the property. For example, comparing how many people are buying drinks while playing table games versus in a restaurant can help managers identify and achieve their business goals. When people counting data reveals that attractions are underperforming, marketing and promotions can be deployed to bring them up to par.

For companies operating multiple gaming properties, incorporating people counting data can help replicate what’s working in one destination at other sites. Comparing traffic reports can help identify which areas have the greatest upside potential, even to the level of specific games and attractions. When one destination has been successful in building traffic (and revenue), the promotions and marketing activities that have been used there can be adapted elsewhere. And by comparing traffic data to revenue generation between different properties, casinos can determine which locations are attracting the “big spenders” – and brainstorm ways to boost per-guest revenues throughout their chain.

Finally, continuously counting people’s movements on a 24/7 basis provides effective guidance about staffing and resource allocation. Labor is a major cost center for any hospitality company, but it’s particularly high for gaming destinations that often operate around the clock. In addition, because busy times and places require higher levels of security to deter theft and keep guests and staff safe, people counting data reveals the key points when and where additional security personnel are likely to be needed.

These are just a few of the ways that people counting data can not only help trim wasteful spending and improve casino operations, but also help identify promising areas that could grow with investments of money, people, or promotions – or a winning combination of all three.

How College Campuses Fish for Funding with Foot Traffic Data

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  2. 2015
  3. April

foot traffic dataColleges and universities exist to provide top notch educations and once-in-a-lifetime experiences for students. However, with the recent budget cuts in higher education, that becomes increasingly difficult to do. Over the past several years, colleges and universities have been forced to raise tuition and implement changes that undermine the quality of education and experiences offered to students and potential students. Foot traffic data is an essential ally when trying to justify funding for facilities, programs, services, and classes.

Visibility:  Knowing how many students filter through campus buildings and facilities is critical to making a pitch for any kind of funding.  You can’t really know the sheer amount of foot traffic that flows through your establishment until you’ve implemented people counting solutions and gathered the foot traffic data. This data is what provides real visibility into the day in and day out visits to campus buildings and facilities, such as student unions, computer labs, and performing arts centers.

Space: As college enrollment rates continue to increase, space has become a strained resource for many colleges and universities. In order for effective teaching and learning to take place, appropriate space must be available. To allow for this, new buildings must be built and existing buildings must be expanded upon. However, to justifying funding for these additions and renovations, colleges and universities need evidence that the facility is stretched past its maximum capacity and intent.

Collecting foot traffic data is critical in conducting facility usage audits.  These reports will show that space expansion is needed and—through the identification of foot traffic patterns—will help with the design and layout of new spaces.

Value: College and university buildings, programs, and organizations are constantly trying to illustrate to administration their value as a campus resource. This is especially true as colleges and universities continue to tighten their budget belt. Student unions, performing arts centers (PAC), and other campus gathering places that provide specific services to students are all under a microscope when it comes to funding. Cutting student union hours or decreasing the number of performances in a PAC is a real possibility when the value of the resource isn’t evident.

Implementing people counting solutions on campus, in doorways and in specific areas of buildings to collect foot traffic data will solve the “how” problem. As long as college programs and organizations are generating enough foot traffic through the building, foot traffic data will reflect that and hard numbers are difficult for administration to ignore when it comes down to continual or increased funding.

Budget: Budgeting is a vital part to any establishment or organization and colleges and universities are no different. Student unions in particular are instrumental for attracting incoming freshman.  Foot traffic data will reveal peak and slow traffic times for all campus buildings. Identifying these will help building and program managers run their facilities at optimal efficiency, reducing operation hours and personnel needs when the building isn’t as busy and increasing them during high foot traffic periods.

Casting your line and fishing for funding doesn’t have to be difficult or stressful. People counting solutions that provide accurate foot traffic data can make all the difference in the world. The bottom line is that acquiring funding means providing real, hard numbers that show value and need. Foot traffic data does just that. To learn more about how colleges and universities can utilize people counting solutions, download our free eBook now.