How Counting People Can Help with Your Program Funding Proposal

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  2. 2016
  3. September

Getting your programs funded can seem like an uphill battle. Decision-makers have myriad proposals to review, and making your pitch stand out can be quite the challenge. But did you know that you can leverage people counting technology to benefit your program funding proposal? Learn how to make traffic counters work for you.

Highlight Your Past Successes

To grab a decision-maker’s attention, point to prior success when writing your program funding proposal. Review traffic counts from your last program or initiative to demonstrate strong attendance and connect the dots to indicate why similar future programs will draw substantial crowds. Everyone loves a good success story, so paint the reader a compelling picture of how you’ll replicate past successes going forward.

Gain an edge over the competition by doing the little things to stand out. Get your program funding proposal professionally edited (or ask a talented friend for help), write from the heart in concise, hard-hitting sentences to capture the emotion you want to convey, and look up proposals that actually got funded to see concrete examples of what works.

Is Your Growth Game Strong?

Win over your audience by showing them your organization is growing. Traffic counting technology can demonstrate an increase in your foot traffic over time, which can indicate a positive trend in your current programs’ success. Armed with people counting data, you can prove that your organization is moving in the right direction and urge decision-makers to continue the trajectory by greenlighting your program funding proposal.

Did your most recent library children’s reading group attract a record number of parents and kids? Did the special sculpture exhibition at your museum draw an historic crowd? Make your audience understand that you need their assistance to continue the exciting forward momentum.

Dollars and Sense: Set a Realistic Budget

Traffic counting data can give you a look inside the nuts and bolts of your daily operations. Use these numbers to take a hard look at what a practical budget might be for your future programs. What worked for you in the past can set a grounded roadmap for what you’re planning for the next go-around. A budget that’s firmly rooted in reality shows decision-makers that you’ve done your homework and crunched the numbers in your program funding proposal. The more down-to-earth and specific your proposal, the better the chance of funding programs “showing you the money.”

Settle on a Starting Point: Draft Goals You Can Achieve

In your program funding proposal, include traffic counting numbers from past programs or service to understand just how realistic are your goals for the new set of initiative you have in mind. For example, if your last campus guest lecture drew just a handful of attendees, you probably shouldn’t expect a massive turnout for the next special talk. Setting expectations is helpful for the decision-maker reviewing your program funding proposal. When you highlight previous people counts for your events, you show that your proposal isn’t simply a flight of fancy but is buttressed by solid numbers.

Following this advice, you can draft a proposal that convinces funding programs that your projects are worth their investment.

Ways to Build Your Funding Request With People Counters

These days you have to fight for every possible dollar you can get to subsidize higher education, so when you’re requesting funding for new projects and activities on your campus, you’ll need to provide data that the money will be used for a worthy project. With so many parties competing for their slice of a very limited pie, it benefits your campus to use every tool at your disposal to advance the projects you believe in.

Did you know that campus visitor counters can be your best friend when it comes to funding requests? Discover three important ways how this essential technology can help you to land the budget you need.

Up-to-date Decision-making Data

Campus visitor counters collect pedestrian traffic data in real time, revealing precisely where students gather most frequently, most consistently, and in the greatest numbers. Campuses are full of all kinds of buildings, from dorms and libraries to athletic centers and cafeterias. While each building serves a purpose, some may be experiencing higher pedestrian traffic than others and warrant greater upkeep or even expansion. This can be persuasive proof that your campus has an urgent need for the money you are requesting from your school’s budget committee or from a government or foundation program.

Perfecting Your Promotions

Campuses use visitor counters to gain insights into how their promotional displays are performing and how they might be improved. By comparing your displays with traffic data from visitor counters in that location, you can get a better picture of the varied reasons why your intended audience may not be responding to your campaign. Using visitor counter data you might discover that certain audiences could be better reached by running promotions in a different area of campus.

You can also use insights from your campus visitor counter to understand which buildings may be underutilized and in need of expanded awareness. With this new knowledge in hand, you’re better equipped to launch new initiatives to drive students to campus resources that could stand a little extra exposure. And if you’re planning new activities and events, turn to your campus visitor counter to identify strategic locations that have been proven to draw substantial traffic, in order to give your efforts the greatest chance of success. This insight will be helpful when you present your plan to request funding — decision-makers will have confidence that you can back up your strategy with data.

Making the Case for Security 

Campus visitor counters are especially effective for revealing how best to allocate your security resources. Use evidence-based insights to manage your security scheduling. You may discover areas of your campus that have been overlooked in terms of security staffing and patrols, or realize that high-traffic locations require additional safety resources. With hard numbers in hand, you’ll have a much higher chance of getting the green light for security funding requests.

With increased campus violence making the headlines these days, it’s important to leverage data insights from visitor counters in prioritizing funding for enhanced campus security resources.

Purchase a School Visitor Counter Today

Visitor counters are a wise investment and indispensable asset when you’re seeking funding for campus projects and activities. By leveraging the hard data and critical insights that visitor counters provide, you’ll make a clear and compelling case for why your requests deserve the go-ahead. Contact a Traf-Sys representative today to learn more about how you can add people counting to your campus.

How to Lease Retail Space and Why People Counts Help

  1. Home
  2. 2016
  3. September

When your business makes the decision to expand to new location, you want to maximize every dollar to grow your chain profitably. Merchants need to be savvy about how to lease retail space that nets them the best deals. Don’t overlook the value of people counting technology when you’re thinking about inking your next real estate lease.

First and Foremost: Know Your Budget
Many companies make the mistake of overspending on real estate because they think they simply must be in a certain location. The bottom line, though, is if you can’t afford it, it’s not worth it. When learning how to lease retail space, evaluate your current sales and income to determine what a practical real estate budget should be for your planned expansion. Traffic counts from existing locations can help project what foot traffic might be at the new store you’re envisioning.

Pick the Right Location
It’s a tried and true saying that your success boils down to location, location, location. Setting up shop in any given location can make or break your store so be careful to choose wisely.

This is where traffic counting technology is really a benefit. A key step in learning how to lease retail space is evaluating foot traffic numbers for the location you’re interested in. Be wary of landlords who hem and haw about sharing foot traffic data — it could be a sign that the location you are considering doesn’t draw the kind of crowds you’re hoping for.

Needs Versus Wants
Like Goldilocks, you want your new store not to be too big or too little — but just right. Take a good, hard look at what you really need, not what you want, to be successful in your new location. How much space is just enough? How much space is too much? Retailers that know how to lease retail space don’t sign up for more store than they need. What’s more, they understand the conditions that work for them: do they need a move-in ready four walls or do they need to build out the space to their custom specifications? Set your expectations early and stick to them throughout the leasing process. Be sure you can accommodate the various aspects of your store environment, such as stockroom, office, restrooms and fitting rooms.

Of Brokers and Negotiations
If you’re pressed for time or aren’t confident in how to lease retail space, consider partnering with a real estate broker who knows the ins and outs of the trade. Leverage their expertise to your advantage; they likely have years of experience in securing the best deals with the most retailer-friendly terms. Don’t forget, though, that brokers charge a fee, so factor that into your overall budget.

It should go without saying that you must negotiate your lease — or at the very least, try. You don’t get what you don’t ask for, so counter any offers with the terms that top your priority list, such as:

  • The length of your lease. The longer the agreement, the lower your rent could be.
  • Paying up front. By prepaying your rent, you can make a good case for reducing your monthly rate.
  • Location near competitors. Potential landlords might be swayed when you demonstrate that the space they have available is (or isn’t) close to your competition.

Anyone can learn how to lease retail space successfully by doing careful research, leaning on hard numbers from traffic counting data, and seeking out seasoned partners such as real estate brokers who are motivated to get you the best possible deal.