• Exploit Your Strengths to Drive Store Traffic: 3 Advantages of Brick and Mortar Retail

    The death of retail has been greatly exaggerated. Despite the pervasive notion of a retail apocalypse dominating headlines, research from IHL Group thoroughly debunks the widely reported idea that retail is dying. In fact, the opposite is true: some retailers are ailing but overall, net store openings are outpacing store closings. That’s because stores still […]

  • Measure the Impact of Social Media Campaigns with People Counting Technology

    Social media isn’t just a place to post pics of your lunch, or kids, or dog. By this point in 2017, nearly every business out there has a presence on at least one social platform, from Twitter to Snapchat to Instagram to Facebook. The impact of social media on business can translate into real results, […]