The Top 10 Reasons to Use People Counters to Measure Foot Traffic

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  2. 2017
  3. December

group of people - measuring foot trafficThere is a wide range of businesses and organizations including retailers, libraries, casinos and museums that can benefit by using people counters to measure foot traffic at their locations. Analyzing the data provided by strategically placed people counters is a good business decision that will improve your daily operations over time. Knowing your traffic counts not only saves money, but also helps with management planning for various areas of your business.

As a manager or marketer, you may not have considered all the benefits people counting technology can offer. Here are the top 10 ways using people counters to measure foot traffic can optimize and streamline your operations:

  1. Budgeting

Knowing the number of people who access your facility can help you plan your yearly budgets more effectively. Purchases of supplies for office management, marketing material, inventory and cleaning can be better managed once you know the facility usage data provided by your people counter system.

  1. Staffing

When you place people counters in specific areas of your facility, you can identify high and low foot traffic trends and better schedule staff by having the right number of people on hand to provide service where customers tend to dwell.  In addition, labor costs can be reduced when you know how to strategically schedule your staff to meet traffic flows.

  1. Inventory

People counters are a great way to take away the guesswork out of reordering inventory and supplies. The foot traffic data can give you a better idea of when customers enter your facility and the areas they tend to frequent. Knowing this information helps you save money by only restocking supplies that are most popular and in high demand by the consumer.

  1. Security

People counter technology can be used to help identify high-risk areas of your facility where inventory shrinkage or criminal activity is a concern. This information can assist in improved security staff placement at your facility and save money through decreased shrinkage and loss.

  1. Floor Plan Optimization

By placing people counters in various sections of your facility, you can gauge foot traffic data to help determine an optimal layout, which better meets the needs of your customers and increases revenue from increased sales.

  1. Display Placement

People counters can show where most customer foot traffic takes place, and also areas that are not visited frequently in your facility.  The data obtained can help you decide which locations are best suited for your displays that will get the most attention and customer traffic.

  1. Measure Event/Promotion Success

Foot traffic data can help answer questions of why a campaign was or wasn’t successful. Traffic information relating to time of day or month, location within the store, variables in inclement weather all can help you plan more successful promotions in the future.

  1. Funding Requests

If your business success depends on funding from outside sources, having solid traffic data collected from your people counters will help increase your chances of success by showing decision makers proof of performance. Your demonstration of smart planning and positive results will help your future funding needs down the road.

  1. Programming Decisions

People counting technology is crucial in determining return on investment (ROI) for programs, events and exhibits and promotional campaigns. This data can also help you plan for the future and adjust investment budgeting accordingly to reduce overspending and revenue loss.

  1. Facility Maintenance

Foot traffic monitoring can help managers and construction contractors schedule any major maintenance activities during less active traffic periods. This can save your business from lost sales due to the customers’ inability to access your business because of maintenance.


4 Ways to Determine Whether In-Store Promotions Are On Point

  1. Home
  2. 2017
  3. December

in store promotionsDuring the holiday shopping season, consumers are on the hunt for retail bargains and special in-store promotions to fulfill their shopping goals. In order to meet this challenge, retail stores create special deals or programs to encourage increased traffic to their locations. But implementing an in-store promotion strategy that is both successful and profitable can often be a challenge for business operators. Knowing which product or service to showcase, how much to invest, and what your anticipated return on investment (ROI) should be, is vital to determining success.

Success Starts with a Plan

Lacking a clear objective for an in-store promotion often leads to little or no significant change in the revenue stream. Having a blueprint ahead of time that specifies your goals is the key to ROI and increased foot traffic.

Decide which products are most likely to move during the promotion, perhaps depending on the time of year. New arrivals may be the key to engaging your customers, or maybe they respond better to end-of-season discounts. You may also want to tie the promotion into your loyalty rewards program. Base your decisions on sales data from your point of sale (POS) system, but also on data from your people counter that will show whether foot traffic increased during past promotions.

It’s imperative to monitor results of promotions, measure their success, and make adjustments to future promotions based on this information. Knowing what works and what doesn’t work is crucial to the continued success of your retail business.

Here are four metrics to monitor to make sure your in-store promotions are on point:

  1. Revenue: Measure the financial investment against actual sales around the promotion to help determine ROI. If ROI is there and profit margin is high, then you know the in-store promotion was successful.
  1. Volume: Determine if the amount of inventory moved by the promotion met or exceeded anticipated projections. The more you sell means increased ROI.
  1. People: By using a people counter, you can measure how many people visit your promotional display. If the results show increased foot traffic or dwelling by consumers, you can bet promotional signage and displays caught their attention.
  1. Marketing: Measure the effectiveness of your direct mail, coupons, email marketing or social marketing. The number redemptions or engagements through these efforts will help you determine the best ways to reach your unique customer base.

When you combine and analyze these results, you can determine if your promotion was successful and make adjustments to future tactics to help increase revenue.

These four helpful tips, along with proper planning and clear, attainable goals, will make your in-store promotions successful and even help build customer loyalty that can give you an ROI that continues far beyond the latest “can’t miss” sale.