How Generation Z Will Impact Retail

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Move over, Millennials. Generation Z, the youngest cohort of consumers comprised of those born after 1995, makes up 25 percent of the U.S. population and wields $44 billion in spending power, which is estimated to reach $200 billion by 2018.

Also known as “Millennials on steroids,” Generation Z is poised to disrupt retail as we know it. Here’s how you can engage this influential group.

Physical Versus Online

Despite all of the reports and rumblings to the contrary, Generation Z still prefers to shop in traditional brick-and-mortar stores most (67 percent) or some (98 percent) of the time. That could be because some Generation Z shoppers are too young to have a bank account or credit/card, must-haves for e-commerce. Regardless, they’re visiting stores, and that’s a great thing.

To ensure that their in-store experience is a good one, be sure that you’re effectively leveraging your people-counting system to understand traffic patterns, periods of peak demand and whether your stores are staffed appropriately. Capitalize on Gen Z store visits by giving them something that’s elusive online: great high-touch customer service.

It Takes Two

It’s probably no surprise that Generation Z, the first truly digital generation, loves a personalized, interactive experience. They’re looking for collaborative engagement; they want to participate in the brand experience instead of simply making a transaction.

This could mean anything from writing a product or service review in order to help other consumers or participating in an online game for a brand campaign. Generation Z wants to be immersed in the brand, not merely a bystander.

For brick-and-mortar retailers, serving up Gen Z-ready experiences means building meaningful digital experiences into the store environment. How about a digital display that shows products trending on e-commerce — or, for example, dresses similar to trendy off-the-shoulder number Rihanna wore in her latest Instagram snap?

Even better, look for ways to take advantage of Generation Z’s addiction to their smartphones. Leverage beacons and geofencing to send out push notifications to these young shoppers as they enter your stores, giving them motivation to focus on your brand instead of price matching with competitors. Also consider artificial intelligence platforms and similar technologies that can guide shopper experiences and product discovery in store and online. However, if you plan on taking advantage of beacon and Wi-fi based solutions, make sure you’re pairing them with people counting solutions. Wi-fi and beacon solutions are not granular enough to provide essential retail KPIs such as sale conversion rate and shopper-to-staff ratio. Pairing this technology with people counters will ensure your Gen Z customers have a top notch in-store experience.

Quality Assurance

Empowered by the information engine that is the modern smartphone, Generation Z easily can find out what your brand is all about and if your products are as good as you say they are. Gen Zers like to spend wisely and get the most for their money — which means that product quality is one of their top priorities. In fact, more than half (54 percent) of Generation Z would drop a brand due to poor product quality. They also don’t have patience for out of stocks so consider optimizing your inventory management to maximize product availability.

Despite their obsession with all things digital, members of Generation Z do consider the implications of handing over their personal data to corporations. However, they’re happy to do so — as long as they have some assurance that their information is stored securely. Don’t risk alienating these shoppers with another headline-grabbing Target-style data breach.

Generation Z may be young but the way these shoppers behave today will influence how you run your retail business tomorrow. By embracing new ideas and digital technologies in store, you can transform your enterprise for long-term success.

3 Reasons Why Student Unions Need People Counters

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Student unions are the social center of university campus life. From faculty and staff to students and visitors, the student union brings together the many populations on a college campus for events, a bite to eat, study sessions and more. As campus populations have swelled, however, budgets that support student unions have struggled to keep pace. People counters can unveil the critical insights to ensure student unions are being appropriately utilized and maintained.

To Expand, or Not to Expand

If your college is like most, you’re attracting more students to campus. This means your user population may have outgrown your current student union. There’s a better way to gather data on how your student union is accommodating students instead of relying on intuition. People counters provide real-time data about how traffic flows through your student unions. They can show which times of the day, week, month and year are the busiest. People counters can also provide information such as the areas that are the most congested or undervalued.

If expansion is among your plans, hard data from people counters can be enormously persuasive when trying to convince your administration to fund an overhaul of your student union. What’s more, you can tie traffic data directly to the value that your student union provides. For example, it can reveal the success of the newest café that opened six months ago. People counters can also highlight the sections that attract the strongest turnout for gatherings and events, which can guide future programming.

Facilities Management

There’s another area in which people counters can deliver value. How do you set your student union maintenance and management schedule if you don’t clearly understand how much foot traffic there is? The bottom line: the higher your traffic, the more often you’ll need to schedule regular repairs and cleaning to keep the student union in tip-top shape. By leveraging people-counting data to optimize your maintenance schedule, you can right-size your man hours and ensure that you’re not overpaying for labor.

Set — and Keep — a Sustainable Budget

Let’s face it: dollars are in short supply on college campuses today. Everyone’s competing for their small slice of a shrinking pie, so when it comes time to make the case for funding the student union, data from people counters can give you the edge.

Without data from people counters, it is difficult to:

  • Create realistic hours that the facility should be open. Also, if your people-counting data shows strong traffic right at opening hours, you may want to test opening even earlier to satisfy demand. This can also drive additional revenue at any eateries and other places of commerce inside the union.
  • Equip the student union with sufficient personnel. Traffic data can help you align staffing levels with actual usage demand. This way, workers aren’t standing are idly when students and faculty have all but vanished.
  • Budget sufficiently for facility maintenance. If you’re simply playing a guessing game, you may blow through your annual budget in just half a year — or be forced to cut back and risk complaints on cleanliness (or even safety) from students and staff.

Your budget approval process will go more smoothly if you show the administration that the student union budget you’ve created is grounded firmly in reality.

If you care about your student union, you should leverage people-counting technology and its ability to reveal that value that your critical campus buildings provide.

4 Ways to Ensure University Security Staffing is Covered

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Security is a top priority on university campuses. In order to safeguard their students, employees, facilities and other assets, university leaders must right-size their security staffing strategy.

How Well Do You Know Your Campus Foot Traffic?

The best starting point is to leverage data from your traffic counter to begin to get a handle on your foot traffic patterns. You’ll quickly discover that certain areas of campus are more highly trafficked than others; the dining halls, for example, will likely see consistently high traffic throughout the day, while the geology building, on the other hand may not draw large numbers of people.

What’s more, expect your traffic to rise and fall in predictable patterns. Traffic typically will pick up when your campus hosts high-profile events such as concerts, sporting events and homecoming. Of course, during times of the year such as spring break and winter session, your campus will be much quieter than usual as students head off for home and other destinations.

How Many Security Officers Do You Need?

Once you’ve identified what your campus traffic is like, you can start to develop your security staffing strategy, hone in on what your ideal security personnel-to-student ratio should be, and where security should be located. Backed by concrete foot traffic data, you can optimize your security staffing strategy so that you’re neither overpaying for labor by being overstaffed nor leaving the student and staff populations vulnerable and at risk.

Tap Into Crime Stats

Many campuses seem to have an area or two that’s a continual hot spot for trouble. A common one might be around the football stadium following a big game (especially if the home team suffered a big loss and there’s alcohol involved), or maybe campus police are often called to fraternity houses. Review several years of historical data on campus crime statistics; that will reveal the patterns and problematic locations around campus that may need some extra attention. Coupled with your foot-traffic data, crime stats can inform your security staffing strategy so you know where and when to deploy additional personnel.

Set Your Security Routes

The final piece of the puzzle is creating preset routes for your security team that are informed by all of the data you’ve collected. With regular, established patrols, sometimes the mere presence and visibility of security officers around campus are all that’s needed to deter criminal activity. You might find that security personnel need to make frequent stops by certain areas of campus whereas low-traffic locations may need just an occasional drop-in. Be sure to continually review your traffic data and crime stats on a regular basis to tweak your security staffing strategy and routes for the best possible campus coverage and protection.

Maintaining a data-driven security staffing strategy can significantly rein in petty campus crime such as theft, vandalism and alcohol-fueled offenses. With a thoughtful approach to your security activities, you can cre

How Casinos Can Monitor New Areas with a People Counter Wireless Installation

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Casinos are big business in the United States, raking in more than $71 billion as of 2015, but despite that impressive number, every gaming business is focused squarely on that Holy Grail: growth. To achieve this goal, many casinos are expanding into new areas and need cost-efficient solutions to monitor their progress. People counter wireless installations are one option that casinos can leverage to assess business and keep costs down.

Monitor More Spaces

Wireless installations give casinos the flexibility to get people-counting technology into spaces where they couldn’t previously go. The high cost of wiring your facility for traditional people-counting devices can be prohibitive — not to mention the hassle of having to close down sections of your building while rewiring is going on and revenue is lost in the process.

Your people counter wireless installation also can give you a detailed look at how traffic flows through your facility. If you note that certain areas tend to be congested, you can use this knowledge to devise solutions to reroute visitors and avoid bottlenecks.

Keep Eyes on All of Your Attractions

Casinos are much more than just slot machines and blackjack tables. From spas and restaurants to concert halls and theaters, casinos contain a seemingly endless array of entertainment options. Today casino owners can leverage wireless people counters to monitor these areas of their facilities to understand how they’re being utilized. The rich data provided by people counter wireless installations can reveal which attractions are a big draw and which ones could use an extra marketing push to drum up more interest and foot traffic. Using the concrete statistics from your people counters, you can allocate your marketing budget more efficiently.

How Are Your New Games Working Out?

So you just installed some new gaming tables. With wireless people counters mounted in these areas, you can easily assess how well new gaming areas are performing. Are they attracting large crowds or are the tables mostly empty? Look to the data from your people-counting wireless installations to determine whether you need to promote awareness of new gaming tables and other new attractions.

Money-Saving Solutions

People walk into casinos with dollars in their eyes, but as a casino owner, you’re looking to save money — or at least spend smartly. When it comes to people counting technology, wireless installations are attractive for many reasons, though their low cost likely stands out the most. Battery-operated wireless installations don’t compromise on people-counting accuracy or quality and enable greater flexibility in where they can be mounted including over doorways and in ceilings.

Security and Maintenance

With all of the currency changing hands, security in casinos is a top priority. To ensure that security staff are deployed most effectively, use your people counting wireless installations to identify “hotspots” that consistently yield high traffic volumes. Beyond the obvious, such as the cashier’s window or the high-roller table, maybe you’ll find that some unusual or unexpected areas of your business could use additional security staffing.

The same holds true for other key staff members such as maintenance employees. As a round-the-clock business, casinos don’t have the luxury of downtime, although certain times of day may see a lull in the action. Data from your people counter wireless installation can show you the best times of the day, week, month and year to deploy maintenance staff for tasks both mundane and significant.

With so many benefits and a minimal investment, wireless people counters are a smart investment for casinos that want to improve operations while keeping costs under control.


4 Tips for Keeping Your Seasonal Business Healthy All Year Long

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Operating a seasonal business is not without its challenges. The gap between peak and shoulder seasons can be overwhelming. Get a head start on creating a healthy year-round business with these four tips.

Get to Know Your Industry Sales Cycles and Master Money Management

Do some research on the typical sales cycles that characterize your particular industry. This will help you understand what to expect in terms of the ebbs and flows of your seasonal business. Implementing people counters into your business will also assist with this. People counting data will take the guess work out of understanding foot traffic patterns. When preparing future sales projections, be sure to sample from a minimum of two or three years of past data for the most robust and realistic results.

Running a successful seasonal business means getting a firm handle on your money. Cash may be pouring in for three months but trickling in for the rest of the year. Become a smart saver and stash away as much as possible when business is booming so that you’re in good shape for the shoulder season.

Reallocate Resources

During your off season, take a critical eye to your business in order to run lean operations. People counting technology makes this easy as not only can you easily identify true peak and slow traffic periods, and prepare accordingly. This can mean everything from trimming your workforce and reducing your marketing activities to reviewing supplier contracts and service agreements to secure a more favorable rate. By streamlining operational expenses where possible, your seasonal business will be primed to continue running smoothly until the next busy period arrives.

Identify Alternative Income Streams and Offer a New Product

Innovative seasonal business owners have learned that developing new, alternative streams of income make a significant difference in evening out the “lean” months. Be creative in identifying ways to drum up new sources of revenue. One simple approach could be incentivizing customers to book their stay at your ski lodge as early as possible, perhaps by offering an attractive discount. Or if your seasonal business is in wedding planning, consider branching out into general event planning to keep money flowing in beyond the peak summer bridal season. Complementary businesses are a great way to turn your seasonal operation into a year-round enterprise.

If your business relies on expensive equipment, consider ways to monetize that machinery during the shoulder season; lease it out, sell it or think of other services that you can provide with it.

Some seasonal business owners have found success with offering new products to continue attracting customers during the off season. A beachside ice cream shop might want to add a coffee menu, and especially coffee-ice cream mashups such as the delicious affogato dessert, to draw in the locals once the vacationers have packed up and gone.

Keep in Touch With Customers

Your customers may not need your goods or services at the moment, but it doesn’t hurt to stay in touch in order to keep your seasonal business front and center in their minds. Social media is a great way to keep your name out there without being overly promotional. Also consider sending out a newsletter, perhaps quarterly or bimonthly, so that customers know what you’ve been up to and what exciting things to look forward to when peak season rolls around. Instead of simply dropping off during the shoulder season, keeping in touch with customers can cement their relationship with your business and keep sales strong.

Grow your seasonal business by being creative and savvy with your resources. With a few good ideas and a bit of hard work, your seasonal set-up can blossom into a cash-generating business for all 12 months of the year.

The Future of Retail in 2017

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What does the future of retail hold? A seismic shift in the market is underway, and retailers are racing to ensure they’re able to meet the needs of demanding shoppers.

Fast, Faster, Fastest

You might be tired of hearing it, but Amazon has changed the game in terms of consumer expectations of delivery speed. With two-day shipping a standard perk of Amazon’s Prime membership, more than 54 million Americans who have signed up for the e-commerce giant’s $99-a-year plan are now accustomed to receiving their orders in a mere 48 hours.

The future of retail in the near term means instant gratification is inching closer to reality. You want something? With the click of an Amazon Dash button, or simple voice command to Alexa or Echo, it’s as good as yours. In-store pick-up is already growing in popularity, and now curbside and drive-through order collection are becoming a reality as consumers demand more convenient options for their hectic lives.

Your sales associates may be feeling the time crunch, too. Regardless of how busy a shift is, customers still want fast, efficient service. Make sure your store is adequately staffed to meet demand. Using people counting data can help you anticipate the days, seasons, and times your store has the most traffic and make sure the right number of sales associates are scheduled so customers don’t have to wait.

Make It Personal

A few decades ago, conformity was king (remember when Abercrombie tees were the de facto cool-kid uniform?). Today, however, each consumer wants to be known for the unique individual that he or she is, which explains why recent history has brought an explosion in made-to-measure apparel companies (Indochino, eShakti), custom footwear (Shoes of Prey, Nike ID), personalized style subscription services (Stitch Fix, Dia&Co) and myriad other tailor-made or carefully curated goods and services.

In the future of retail, merchants will be marketing to an audience of one — many times over. Sending the right offer to the right consumer at the right time — instead of blasting a general message to everyone — can drum up conversions and sales and strengthen the customer’s brand affinity.

In your store, it’s not always possible to identify each shopper via their smartphone, but you can measure the effectiveness of displays and digital signage with people counting data. Place a people counting solution in each section of your store to track where shoppers walk to determine what captures their attention, helping you to understand your customers’ preferences better and deliver what they want.

Take My Money

When it comes to making payments as painless as possible, for many consumers the future of retail is already here. Tap-to-pay is integrated at thousands, if not millions, of points of sales across the country, enabling consumers to complete a transaction simply by waving their NFC-equipped smartphones. As tech-happy millennials increase in age — and in buying power — offering these kinds of simplified card- and cash-free payments solutions will only become more important.

The Future Is Mobile

Consumers’ adoption of mobile technology in nearly every facet of their lives continues to grow by the day. According to research by the National Retail Federation and Forrester, 54 percent of retailers say investing in mobile is a top priority this year. The report also found that smartphones, on average, accounted for 30 percent of digital sales and 47 percent of online traffic, and sales made on smartphones jumped an average of 65 percent year-over-year. To capture consumer interest in mobile shopping activities, whether it’s looking up store hours and product info or actually making a purchase, retailers must ensure they have a dedicated app or user-friendly mobile-optimized website.

What’s more, mobility is transforming the physical store experience, and in some cases ending the checkout queue as mobile POS enables transactions away from the traditional cash wrap. Mobile technology, when deployed wisely, will elevate the future of retail, especially in stores.

The Rise of Experience-Driven Retail

Changes in consumer behavior have compelled retailers to reimagine the in-store experience. Shoppers no longer are satisfied with stores acting simply as points of transaction. Instead, consumers want exciting, memorable experiences when they choose to make the trip to a brick-and-mortar store. That’s why the newest Nike stores, including the flagship in New York City and a weeks-old Miami location, feature basketball courts and soccer turf where shoppers can try out footwear and show off their skills. In short, the future of retail will be less about pushing products and more about enabling experiences.

Sam Cooke sang it best: a change is gonna come. Changes already are rippling through the industry and retailers that invest in future-proofing today will be prepared for success tomorrow.

How Retailers Use Social Media to Increase Customer Engagement

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If you’re looking for current, creative ways to boost customer engagement, then embracing the power of social media may be just the answer you’re seeking. From Facebook to Snapchat and everything in between, social platforms can be a powerful tool for connecting with your audience and converting customers into brand enthusiasts. What’s more, you can use data from social media in conjunction with a people counting solution and sales data from your POS to find out what your customers are interested in online. This will give you an idea of what sort of promotions will draw them into your store and ultimately turn into a sale.

How Social Media Drives Foot Traffic

Today, social media plays a key role in foot traffic into business locations. From retailers to casinos to libraries, businesses of all kinds have discovered how social media marketing can reach the right customers and encourage them to visit their locations.

One of the easiest approaches? You can offer a coupon or discount to followers only (i.e., a consumer who “likes” your page) through a single social channel (it’s easier to track that way) and that’s redeemable in a physical location only.

Targeting through Facebook is a great example for casinos, especially since both casino visitors and users of the social platform skew older. By targeting user profiles similar your casino’s current customer base, you can offer an incentive to visit your casino and see how customer acquisition grows accordingly.

Ways to Increase Customer Engagement

Create a Campaign

Retailers new to social media can tackle the basics by launching a campaign to boost brand awareness and attract followers. Come up with a clever and memorable hashtag that consumers can use to talk about your company. What’s more, incentivize users to engage with your brand by asking them to post a snap of their favorite product (maybe those awesome jeans they scored at half off?) along with the hashtag in exchange for a reasonable reward, such as a coupon code or freebie. Contests, sweepstakes and giveaways, complete with a dedicated hashtag, are all great ways to drum up followers and garner attention for your company.

User Generated Content (UGC)

User-generated content, or UGC, is all the rage these days and a terrific way to increase customer engagement. Simply put, UGC is content, such as photos or videos, that consumers have themselves created that brands use for their own marketing purposes (with permission, of course). It taps into two compelling factors: ego (who doesn’t want to see their humble photo promoted on a retailer’s page?) and authenticity (the biggest buzzword in social media marketing right now).

UGC is seen as less “staged” and “posed” than brand-generated marketing materials, further fueling the connection with everyday customers. The girl-next-door posting a pic of herself wearing the cool layered necklace from your store typically can be more relatable than a model showing off the same goods.

A Picture Is Worth a Thousand Words

Many of the most popular social platforms, such as Snapchat and Instagram, are visually driven, so tap into that phenomenon and encourage customer engagement by installing photo booths or selfie stations in your stores. Make it easy for customers to auto-upload their pics to social platforms with your hashtag automatically included and watch the photos spread across social like wildfire.

Social as a Service

Social media is a great tool for customer service, as many retailers are learning. Customers today want instant gratification for everything, including answers to their inquiries and resolutions for problems that unfortunately pop up. Social media feels somewhat conversational by nature, and consumers are increasingly turning to their favorite platform seeking customer service from retailers. Be sure to train your staff on how to serve consumers through social channels. Expectations on social differ from email and ecommerce; customers are unwilling to wait days to hear back from you. By mastering customer service on social media, you have yet another seamless avenue for enhancing customer engagement.

Learn to Listen

In order to effectively engage with your targeted audience, you must actively listen to them on social media. What are they posting, liking, sharing? Which posts of yours are they sharing, liking, or commenting on? Pay close attention to your insights and this will tell you two things. One, what sort of content you should be creating or sharing more often, and two, it will give you an idea about what sort of promotions or events will draw people to your brick-and-mortar location. When AB testing promotion and event campaigns on social media, it is crucial to have people counting solutions installed in your establishment. You can compare sales data from your point-of-sale to foot traffic data to truly determine the ROI of promotions and events.

Ratings and Reviews

Social media gives every customer a voice. Don’t forget to actively monitor your social chatter for customer feedback that you can incorporate to improve your product, service and overall business. The bottom line: ratings and reviews can boost customer engagement by getting your shoppers to give your company a very public, positive shout out.

Encourage customers to speak up and engage with your company by sending out post-transaction surveys soliciting feedback about their experience. It could as simple as a “how did we do?” rating or a more in-depth review of the product or service. Using this data in conjunction with numbers from a people counting solution can help you gauge what percentage of shoppers you engaged with the survey and the proportion of customers that provided positive feedback.

Social media quickly is becoming a critical tool in how retailers engage with current and potential customers. By becoming a savvy social company, you can gain a host of new customers and strengthen your relationship with those already loyal to your brand.

Here’s Where Traffic Counters Factor In

How can you really measure the impact of social media at your locations? By monitoring foot traffic with people counting technology. With a people counter system installed in your facility, it’s easy to identify trends in traffic trends, cross reference that with your social analytics and observe the results. For example, if you launched a social campaign on Friday encouraging shoppers to redeem a coupon in store on Saturday, then you’d expect a corresponding rise in Saturday footfall. If there isn’t an increase, you may want to tweak your approach in the future. With traffic-counting data, you can verify just how effective your social campaigns truly are.

Over time, you’ll get a feel for which campaigns are successful and which ones don’t encourage visits to physical locations. Capitalize on what works: multiply the impact of social media by creating initiatives similar to what has driven tangible results in the past. This could mean prioritizing certain social channels over others; perhaps Facebook is more effective for reaching your audience than Twitter, or your Generation Z consumer base prefers Snapchat.

Hire the Right Retail Staff: 4 Pointers

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No matter how good you may be at spotting talent, most retailers can use a refresh when evaluating their hiring processes. It’s no secret that employees are among a business’s most valuable resources, but you need to have the right people to run a productive, efficient, successful business.

The first thing you need to do is evaluate the extent of your business’ need to expand its staff. Data from a people counting solution will provide valuable insights that show when traffic is heaviest and lightest. Use this data to determine if you have enough staff to cover the busiest times without having to pay overtime (especially in light of pending overtime law changes).

When you confirm that you need additional employees, here are four tips that can help you find the best candidates for positions with your company:

  1. Write a Better Job Description. Finding the right employee all starts with how the job description details the position. An employment ad that’s too vague may not attract the right kind of people. Be sure to include the kinds of abilities, skills, traits and talents that your ideal candidate would have. For example, a store associate should be friendly and warm and have great people skills. A stockroom worker would need to be able to lift heavy objects and manage time efficiently. By highlighting specific characteristics you’re seeking, you’re more likely to attract and hire the right talent.
  2. Put the Word Out. Beyond listing a job ad in your local newspaper or on employment websites, there are things you can do to get the word out about your vacancy. Mention your opening on social media platforms such as Facebook. Who knows: maybe someone who “likes” your store would love to work for you. LinkedIn is an important platform on which to share job openings. Someone already in your network may be looking to make a career move. And when you need to hire the right retail staff, don’t underestimate the power of word of mouth. Let family and friends know you’re hiring; you never know who they’ll tell and just how far word can spread quickly.
  3. Be a Great Interviewer. So you’ve found some interesting candidates who have made it to the interview stage. Don’t drop the ball at the most important step in the hiring process. To hire the right retail staff, ask pointed questions to determine if they’re a good match for the position. A quick search of the Internet will yield myriad sites listing common interview questions. Some of the best and most fruitful ones are:
  • Is the candidate self-aware? Does she know her strengths and weaknesses and how to handle them?
  • What motivates the candidate? Is it simply money (or the lure of an employee discount), or perhaps it’s the opportunity to move ahead in his career? Or maybe it’s the pleasure that comes with working with and helping people.
  • What are the candidate’s soft skills? And how can they use them to excel in the position you’re hiring for?
  • How does the candidate react to stress? Throw out a hypothetical scenario — or one based on actual data from your people counting solution about having to serve a recent onslaught of customers — and see how the candidate says she’d manage it.

Remember that the interview process is a two-way street. Encourage the candidate to ask you questions, too. This will ideally resolve anything she’s unclear about and it will also give you a good sense of the things that are important to her.

  1. Are You Compatible? Hiring is a lot like dating. To hire the right retail staff, avoid a premature “breakup” by figuring out early on if the candidate you’re considering is compatible with your business and culture. For example, someone who doesn’t adapt well may not be a good fit for your fast-paced environment where workers must learn new skills constantly. Or maybe a left-brained individual would not excel selling wares in your artsy, crafty store. Try to get a bead on the candidate’s work ethic; does she do the bare minimum or is she enthusiastic and willing to go above and beyond the call of duty?

The next time you have an opening at your business, keep this primer close by for reference. A people counting solution will help you base the need for additional staff on data, and these four tips will prepare you to hire the right retail staff.