These days you have to fight for every possible dollar you can get to subsidize higher education, so when you’re requesting funding for new projects and activities on your campus, you’ll need to provide data that the money will be used for a worthy project. With so many parties competing for their slice of a very limited pie, it benefits your campus to use every tool at your disposal to advance the projects you believe in.
Did you know that campus visitor counters can be your best friend when it comes to funding requests? Discover three important ways how this essential technology can help you to land the budget you need.
Up-to-date decision-making data
Campus visitor counters collect pedestrian traffic data in real time, revealing precisely where students gather most frequently, most consistently, and in the greatest numbers. Campuses are full of all kinds of buildings, from dorms and libraries to athletic centers and cafeterias. While each building serves a purpose, some may be experiencing higher pedestrian traffic than others and warrant greater upkeep or even expansion. This can be persuasive proof that your campus has an urgent need for the money you are requesting from your school’s budget committee or from a government or foundation program.
Perfecting your promotions
Campuses use visitor counters to gain insights into how their promotional displays are performing and how they might be improved. By comparing your displays with traffic data from visitor counters in that location, you can get a better picture of the varied reasons why your intended audience may not be responding to your campaign. Using visitor counter data you might discover that certain audiences could be better reached by running promotions in a different area of campus.
You can also use insights from your campus visitor counter to understand which buildings may be underutilized and in need of expanded awareness. With this new knowledge in hand, you’re better equipped to launch new initiatives to drive students to campus resources that could stand a little extra exposure. And if you’re planning new activities and events, turn to your campus visitor counter to identify strategic locations that have been proven to draw substantial traffic, in order to give your efforts the greatest chance of success. This insight will be helpful when you present your plan to request funding — decision-makers will have confidence that you can back up your strategy with data.
Making the case for security Campus visitor counters are especially effective for revealing how best to allocate your security resources. Use evidence-based insights to manage your security scheduling. You may discover areas of your campus that have been overlooked in terms of security staffing and patrols, or realize that high-traffic locations require additional safety resources. With hard numbers in hand, you’ll have a much higher chance of getting the green light for security funding requests.
With increased campus violence making the headlines these days, it’s important to leverage data insights from visitor counters in prioritizing funding for enhanced campus security resources.
Visitor counters are a wise investment and indispensable asset when you’re seeking funding for campus projects and activities. By leveraging the hard data and critical insights that visitor counters provide, you’ll make a clear and compelling case for why your requests deserve the go-ahead. Contact a Traf-Sys representative today to learn more about how you can add people counting to your campus.