There are many people counting products available in the retail business market (e.g., door-mounted horizontal infrared beams, overhead video, thermal imaging, etc.), and not every type is right for every application. For malls and larger retail stores, museums, and libraries, the smart choice is a thermal imaging people counter designed to accurately monitor foot traffic numbers and pattern and to provide insights into customer or patron habits. Traf-Sys designed its Gazelle series thermal imaging systems to meet the challenges of these applications and deliver the best coverage and data collecting accuracy in the market today.
Here are six reasons thermal imaging people counters are the best investment for your business:
Foot Traffic Data
A thermal imaging people counter provides more accurate foot traffic data when compared with less expensive systems such as infrared beam door monitors. Using infrared radiation detection, it is triggered by body heat, and can determine exactly how many people enter your store. Our Gazelle IP features state-of-the-art thermal counting technology and also provides you remote configuration capabilities.
Variable Lighting Conditions
Whether your establishment has bright sunlight or darker, lower lighting conditions, a thermal imaging people counter will be able to accurately determine traffic data because it does not depend on ambient light. The infrared sensors monitor temperature changes only, so the amount of light is irrelevant. This is especially beneficial in rapidly changing lighting conditions such as day-to-night outdoor monitoring. Our Gazelle 2 90° Wide-Angle Format people counting sensor is designed for highly accurate counts in these conditions. It also provides a 40% greater detection area than standard counters.
Accuracy Over an Extended Area
Larger facilities such as major retail businesses, university libraries, and museums have a more complex layout but still need an accurate people count over a large area for proper data analysis. Using multiple thermal imaging solutions, such as our Gazelle DualView or Gazelle IP along with Gazelle IP Node and Gazelle Relay Output for areas where a wired connection is impractical, provide counting capability over extended areas.
High and Mighty
Do you prefer a system that can be installed well out of the way? Thermal people counters usually are ceiling mounted — though they can be affixed to a wall with brackets if preferred — and you can install them between 11.5 feet and 27 feet from the ground. Discrete and unobtrusive, thermal people counters are a great solution for businesses looking to keep their traffic-tallying technology tucked away.
Suitable for All Sizes
While some people counters are limited in terms of where they can be installed effectively, thermal people counters perform well in entrances that are expansive or narrow, again because they rely on heat mapping to assign a count to each person in your doorway. In especially wide entrances, you can network together several thermal people counters to ensure that you’re achieving the most accurate count possible.
Thermal people counters also separate individuals entering from those who are exiting so you better understand the comings and goings of your traffic patterns.
The Thermal Imaging vs. Video Debate
Business owners and facility managers may question whether a video imaging or a thermal imaging people counter is the better choice. Each system has its own advantages, a thermal imaging counter system is superior for obtaining accurate counts and video gives you “eyes” to verify the numbers or filter to count only the demographics you are looking for.
Why debate? A solution that integrates both technologies will provide you with the best of both worlds. For example, in a retail application where you want to consider only adult consumers who enter a store, you can opt for our Gazelle DualView that includes thermal detection technology along with video that enables verification.
Thermal imaging people counters are clearly the best choice for retail stores or other facilities that have high customer traffic, larger coverage areas, and challenges with lighting. Our Gazelle series incorporates this technology into solutions that can meet the needs of any business or organization that needs reliable, accurate people counting data.