How College Campuses Fish for Funding with Foot Traffic Data

Colleges and universities exist to provide top notch educations and once-in-a-lifetime experiences for students. However, with the recent budget cuts in higher education, that becomes increasingly difficult to do. Over the past several years, colleges and universities have been forced to raise tuition and implement changes that undermine the quality of education and experiences offered…

Five Signs Your Library Needs People Counters

Library directors and librarians know that people counts are a vital part of keeping a library healthy. Unfortunately, many don’t realize there’s an easier way to do it than with a piece of notebook paper and a pen on the circulation desk. Manual counts are inaccurate, stressful, and taxing. Fortunately, people counters offer a solution…

Four Truths Revealed with Timely Traffic Data

For retailers, restaurants, and other establishments that rely on customer traffic to survive, measuring the health of the business on a day-by-day (even an hour-by-hour) basis is critical. Reports from the point-of-sale (POS) paint part of the picture, but they need to be combined with timely traffic data to reveal four key truths: 1) High…

How to Choose the Right People Counter

Retail environments come in many different sizes and configurations, from intimate boutiques to mega-sized superstores. People counting requirements can also vary widely, from simply tallying how many people come through the door to highly detailed mapping of customer movement. Fortunately, there are a wide range of technologies designed to fit a variety of location types,…

Four Steps for Optimizing Your People Counting Data

Today’s people counting technologies are capable of gathering a wide range of detailed data, offering significant insights into key business metrics that include conversion rates, promotion effectiveness, and staffing levels. By its nature, this people counting information isn’t static: it changes with each passing minute, hour, and day. Likewise, getting the most from this wealth…