Four Truths Revealed with Timely Traffic Data

For retailers, restaurants, and other establishments that rely on customer traffic to survive, measuring the health of the business on a day-by-day (even an hour-by-hour) basis is critical. Reports from the point-of-sale (POS) paint part of the picture, but they need to be combined with timely traffic data to reveal four key truths: 1) High…

How to Choose the Right People Counter

Retail environments come in many different sizes and configurations, from intimate boutiques to mega-sized superstores. People counting requirements can also vary widely, from simply tallying how many people come through the door to highly detailed mapping of customer movement. Fortunately, there are a wide range of technologies designed to fit a variety of location types,…

Four Steps for Optimizing Your People Counting Data

Today’s people counting technologies are capable of gathering a wide range of detailed data, offering significant insights into key business metrics that include conversion rates, promotion effectiveness, and staffing levels. By its nature, this people counting information isn’t static: it changes with each passing minute, hour, and day. Likewise, getting the most from this wealth…

How to Choose a People Counting System Provider

One of the most difficult factors in any technology purchase decision is selecting the right provider. Often, the choice is not clear-cut – particularly when different vendors offer products with similar features and within similar price ranges. In all cases, it’s critical to choose a people counting system provider that will do more than simply…

Is a People Counter Right for My Business?

As e-commerce continues to take ever-larger shares of the consumer “wallet,” brick-and-mortar retailers are sharpening their focus on the in-store experience. To make the most of their investment in physical locations, retailers are seeking ways to maximize the return on each customer’s visit. However, boosting this type of ROI requires accurately measuring when, and how,…