Five Signs Your Library Needs People Counters

Library directors and librarians know that people counts are a vital part of keeping a library healthy. Unfortunately, many don’t realize there’s an easier way to do it than with a piece of notebook paper and a pen on the circulation desk. Manual counts are inaccurate, stressful, and taxing. Fortunately, people counters offer a solution…

Four Truths Revealed with Timely Traffic Data

For retailers, restaurants, and other establishments that rely on customer traffic to survive, measuring the health of the business on a day-by-day (even an hour-by-hour) basis is critical. Reports from the point-of-sale (POS) paint part of the picture, but they need to be combined with timely traffic data to reveal four key truths: 1) High…

How to Choose the Right People Counter

Retail environments come in many different sizes and configurations, from intimate boutiques to mega-sized superstores. People counting requirements can also vary widely, from simply tallying how many people come through the door to highly detailed mapping of customer movement. Fortunately, there are a wide range of technologies designed to fit a variety of location types,…

Four Steps for Optimizing Your People Counting Data

Today’s people counting technologies are capable of gathering a wide range of detailed data, offering significant insights into key business metrics that include conversion rates, promotion effectiveness, and staffing levels. By its nature, this people counting information isn’t static: it changes with each passing minute, hour, and day. Likewise, getting the most from this wealth…