Multichannel Retail Marketing and People Counts Can Drive Foot Traffic

Integrated retail marketing—also known as omnichannel or multichannel marketing—is a valuable tool for retailers who seek to reach their customers across every medium. Omnichannel shoppers are more likely to look online for customer reviews, conduct price comparisons or check to see where the item is in stock before heading out to the store to make…

Mission Critical: School Libraries More Valuable Than Communities Perceive

Across the US, schools just finished celebrating National Library Week, which took place this year from April 13-19. It’s a critical time for school libraries, as districts are scrutinizing their budgets more closely than ever before, looking for dollars to trim. Libraries may have been celebrated last week, but many library professionals believe the institutions…