• Do Universities Need People Counting Software?

    Public colleges and universities across the country have been seeing their budgets slashed.  Last year, nearly every state in the US spent about 28 percent less on their institutions of higher learning than they did in 2008. Arizona and New Hampshire cut their funding in half, while 11 states cut it by a third. These […]

  • Counting People Can Maximize Store Potential

    Counting people can tell someone a lot about a business, especially when it comes to marketing and customer service. At the very basic level, you can assume that a store with a high or steady level of foot traffic must be doing something right: its advertising draws people in, shoppers know they can find what […]

  • Why Should I Use a People Counting System?

    The phrase “there is power in numbers” is true for many things, but this is especially true for a business owner. Knowing how many people are supporting your store or restaurant is a key factor in evaluating your business’ performance, creating revenue projections and determining what marketing techniques are the most effective. There are four […]

  • Empowering Gaming Destinations with People Counting Technology

    While casino-goers hope for a winning streak at any of the hundreds of gaming facilities in the US, it’s not all fun and games internally. Casinos have been hit hard by the recent recession and they’ve been slow to recover as people are visiting less, taking fewer risks and playing it safe by cashing in […]

  • How to Select the Right Type of Customer Counter for Your Business

    So you’ve decided to take the plunge into customer counting! There are many options to choose from, so take a deep breath and don’t get overwhelmed.  As the name implies, customer counters count the people who enter and exit your store. They can also be used in municipal buildings, libraries and universities. People counting software […]