• Capture the Elusive Teenage Demographic with Customer Counters

    Teenagers are as unpredictable as the weather—happy and sunny one hour and then clouding over with the storms the next. Teenagers are about as fickle as they come—much to the dismay of parents and teachers everywhere. Retailers who cater to these consumers are equally baffled and have spent the last several years trying to figure […]

  • Organized Retail Crime is Still an Issue, but People Counters Can Help

    In 2004, the National Retail Federation released its first report about organized retail crime (ORC). ORC is an organized crime ring of shoplifters who steal items from stores—usually common household things like detergent, baby formula, premium denim, allergy medicine and cell phones—and sell  it to unsuspecting customers Ten years later, organized retail crime gangs are […]

  • People Counting Solutions: Do Colleges’ Shiny New Buildings Hide a Secret?

    If you’ve got kids, chances are, you know college is expensive. Whether your kids are still in diapers or getting ready to graduate high school, you’re probably very familiar with the looming cost of higher education. As the cost of a four-year degree continues to rise, enrollment is declining. In 2012, the number of students […]

  • Video Surveillance vs. People Counting Software in the Library

    Libraries have changed a lot since we were kids. Most kids will never experience a “card catalogue” with actual cards filed in little drawers, nor will they seek answers from an encyclopedia for a research project. Today, there are more than 120,000 libraries in the United States and these buildings function as meeting spaces for […]

  • People Counters: Casinos Employ Different Strategies to Lure High Rollers, Patrons

    Macau’s gambling industry is the envy of many, earning this region of China the nickname the “Monte Carlo of the Orient.” In 2006, Macau became the gambling capital of the world, with VIPs and high rollers making up two-thirds of their revenue. These high-stakes players from China are attracted to Macau’s riches by junket operators […]

  • Affiliate Marketing and Digital Signage are Powerful Revenue Drivers

    Affiliate marketing allows a business to reward one or more affiliated brands or vendors for each visitor or customer drawn in by the affiliate’s own marketing efforts. This type of marketing is often used on digital mediums – websites, blogs and in stores that employ digital signage. Have a question? The Internet has the answer Everywhere you […]