• Affordable Care Act Strains Already-Struggling Library Budgets

    According to the American Library Association, there are more than 120,000 libraries in the United States. Libraries date back to 2600 BC, when resources were clay tablets written in cuneiform, one of the earliest known forms of writing – we’ve certainly come a long way since then. Today, libraries serve nearly 1.6 billion visits and […]

  • How to Use People Counting Technology to Improve Facility Management

    You don’t need to be a hardcore environmentalist to know that cutting your energy costs is good and reducing your carbon footprint is even better. Don’t get us wrong, we love the Earth, but investing large amounts of money in fancy eco-friendly technology and sustainable practices is counterproductive if these measures are not implemented for […]

  • What’s Ailing Brick and Mortar Retailers?

    For decades, we’ve been shopping the same way: go to the store, browse the merchandise and choose the items we want to purchase. But in the last few years, things have gotten far more complicated, and the retailers we’ve grown up with are struggling with challenges that are threatening their brands. These woes range from […]

  • How to Use Emotional Marketing to Attract Customers

    Last week, we had a long conversation about digital signage, what it is and why it’s effective.  This week we’re going to focus on a different way to appeal to your customers: emotional marketing. Getting foot traffic into your store is more important than ever before. eCommerce has become so widespread that, according to Forrester Research, […]

  • Is Your Digital Signage Working to Its Fullest Potential?

    Recently, MSBNC ran an article about bricks-and-mortar stores in trouble. Some of the brands we’ve grown up with like Radio Shack, Sears, and even Macy’s are closing stores to cut costs, facing stiff competition from online-only giants like Amazon, eBay and Overstock.com. Why retailers need digital signage The idea of staying at home in our […]

  • Organized Retail Crime: How Much It Costs and How To Deter It

    Retail crime gangs are responsible for the theft of billions of dollars’ worth of merchandise every year. The 2013 National Retail Federation’s (NRF) Organized Retail Crime (ORC) Survey of 129 senior loss prevention executives at retail companies revealed that 93.5 percent of retailers say they were a victim of ORC over the past year. Even […]