• Increase Your Retail Conversion Rate: People Counting Can Help

    Retailers seeking to improve sales usually focus on either getting more people into the store or getting them to buy more (or more expensive) items. There is a third approach that many store owners fail to take full advantage of: increasing retail conversion rate. Monitoring and taking measures to increase the percentage of shoppers who […]

  • Library Customer Service: Why It’s Critical and How People Counters Can Help

    Libraries are invaluable community resources, providing essential tools and services for the public and other groups they serve. And “serve” is precisely what a library is designed to do: address the informational needs of those who patronize the library facility. As funding becomes increasingly difficult to secure, it’s important that institutions focus on providing top-notch […]

  • The Truths Your Retail Foot Traffic Can Tell

    In retail, a people counting system is one of the best ways to uncover the truth, the whole truth, and nothing but the truth about where people are most commonly walking through your store. Instead of guessing when it comes to staffing, sales conversions, and other aspects of your business, retail foot traffic data provided […]

  • Omnichannel Retail Trends that Could Save Your Brick-and-Mortar Location

    Looking for ways to provide a better customer experience in your brick-and-mortar store and better position yourself against the competition? Consider how traffic counting solutions can tap into four important omnichannel retail trends and help boost in-store business. Prime Location It’s a tale as old as time; real estate boils down to location, location, location. […]

  • Improve Museum Visitor Experience: How to Properly Count Your Visitors

    Museums are always popular destinations, promising to usher visitors into new, enriching, and novel experiences. But while you may be focused on installing the latest technologies to keep visitor numbers up at your museum — and that certainly has its place — there’s really one simple approach to improve the museum visitor experience across the […]

  • Part II: How People Counting Solutions Improve Retail Customer Experience

    The customer experience that you provide in your store is the bedrock of your success as a retailer. People counting solutions can provide valuable insights that reveal opportunities to improve customer service, optimize staffing, and boost your sales. Here are a few examples of how traffic counters can benefit your store. Does Footfall = Conversion? […]