• What’s Ailing Brick and Mortar Retailers?

    For decades, we’ve been shopping the same way: go to the store, browse the merchandise and choose the items we want to purchase. But in the last few years, things have gotten far more complicated, and the retailers we’ve grown up with are struggling with challenges that are threatening their brands. These woes range from […]

  • How to Use Emotional Marketing to Attract Customers

    Last week, we had a long conversation about digital signage, what it is and why it’s effective.  This week we’re going to focus on a different way to appeal to your customers: emotional marketing. Getting foot traffic into your store is more important than ever before. eCommerce has become so widespread that, according to Forrester Research, […]

  • Is Your Digital Signage Working to Its Fullest Potential?

    Recently, MSBNC ran an article about bricks-and-mortar stores in trouble. Some of the brands we’ve grown up with like Radio Shack, Sears, and even Macy’s are closing stores to cut costs, facing stiff competition from online-only giants like Amazon, eBay and Overstock.com. Why retailers need digital signage The idea of staying at home in our […]

  • Organized Retail Crime: How Much It Costs and How To Deter It

    Retail crime gangs are responsible for the theft of billions of dollars’ worth of merchandise every year. The 2013 National Retail Federation’s (NRF) Organized Retail Crime (ORC) Survey of 129 senior loss prevention executives at retail companies revealed that 93.5 percent of retailers say they were a victim of ORC over the past year. Even […]

  • How to Track eBook Lending in Libraries

    Libraries are undergoing transformation and have been for some time. Over the past few years, the demand for eBooks and eReaders has significantly increased as a result of not only technological factors, but also economic, social and legal factors. The digital shift This shift is nothing new in 2014. According to Pew Research, the number […]

  • How Retailers Can Use People Counting to Optimize Their Advertising Budget

    By assessing the total shopping habits of a store’s customer base, people counters allow retailers to budget advertising and maximize advertising space. Spending too much on advertising (and advertising across too many channels) could hurt your chances of generating return on your advertising investment, and spending too little might not allow you to reach as […]