Trend report: Why Personalized Retail Is the Future of Brick-and-Mortar Stores

These days, consumers aren’t coming to brick-and-mortar stores for the prices or the selection – they can usually find better alternatives to both online. They’re coming for the experience. Libraries, museums and other public buildings are seeing this shift, too. These industries are feeling increased pressure to provide something that can’t be reproduced online, something…

The Top Two Benefits of Omnichannel Retailing

To stay current, brick-and-mortar stores are redefining the in-store experience to make it a more convenient one. Today’s consumers are used to being online all the time, engaged in several different channels at once – like watching TV while browsing Facebook on their iPad or smartphone. Channels are starting to run together. Consumers expect brick-and-mortar…