The Top Two Benefits of Omnichannel Retailing

To stay current, brick-and-mortar stores are redefining the in-store experience to make it a more convenient one. Today’s consumers are used to being online all the time, engaged in several different channels at once – like watching TV while browsing Facebook on their iPad or smartphone. Channels are starting to run together. Consumers expect brick-and-mortar…

3 Steps to Designing a Successful Shopping Experience

The shopping experience is what is keeping the brick-and-mortar retail sector alive. Without a more-than-satisfactory experience, shoppers will surely turn to showrooming and online shopping. Here’s how to shape your shoppers’ experience: 1. Make a good first impression The shopping experience begins before shoppers have even entered the store – with advertising, branding, competitor research…

How to Use a People Counting System to Justify Your Requests

People counting technology is crucial for justifying requests because it answers questions that a POS system cannot. This is especially true in the case of nonprofit organizations and learning facilities like public libraries, museums and university centers. People counting data provides insight into the amount of people being serviced by these facilities and the amount…