• Twitter Statistics that Matter for Brick-and-Mortar Retailers

    Let’s look at the future of retail. Today, technology like thermal imaging sensors and retail management software allow store owners to reduce their labor costs as well as improve their advertising and customer service. They allow brands to build loyalty by providing customers with the best in-store shopping experience possible. However, what about what happens […]

  • 2014 Seasonal Retail Guide: Start the Year Right

    The New Year is a perfect opportunity to breathe new life into your business and implement new processes. Retailers can start 2014 with a bang by creating detailed marketing campaigns based on seasonal trends and shopping habits. People counting systems can be used to determine a retail store’s peak shopping times for each month, holiday […]

  • 8 New Year’s Resolutions for Librarians

    Today’s librarians should have two main goals for 2014: bring more people to their facilities and offer more resources to their communities. As eReaders and eBooks gain popularity, people are losing sight of the creativity that a library can inspire. People are unsure of how to fit libraries into their lives in the digital age. […]

  • Trend report: 2013 Holiday Shoppers Continue to Conserve, Seek Exceptional Service

    To remain a popular destination for holiday shoppers and reap the benefits of the most fruitful shopping season, retailers must offer sales that appeal to smart shoppers; a large, knowledgeable staff that can provide great customer service; and technology to help them through the many shopping trips they will inevitably make. Smart shopping In the […]

  • Trend report: Why Personalized Retail Is the Future of Brick-and-Mortar Stores

    These days, consumers aren’t coming to brick-and-mortar stores for the prices or the selection – they can usually find better alternatives to both online. They’re coming for the experience. Libraries, museums and other public buildings are seeing this shift, too. These industries are feeling increased pressure to provide something that can’t be reproduced online, something […]

  • Enhancing the Experience: A Modern Library’s Guide to Makerspaces

    As a culture, our expectations for public places like libraries, museums and shopping malls are shifting from a destination to an experience. The increased importance on “the experience” is a trend has been going on for decades. In fact, in 1998, two consultants coined the term “the experience economy” and suggested that businesses offer customers […]