How to Use Retail Traffic Counting the Right Way

Today’s traffic counting solutions can provide an attractive return on investment (ROI) for retailers – particularly if they use the data these systems generate to analyze, and improve, their performance in key operational areas. When the information from retail traffic counting systems is combined with other metrics (particularly point-of-sale data), the resulting analysis gives retailers…

Reduce Queues with People Counting Technology

The ability to collect and analyze information about your in-store performance is invaluable. Determining the effectiveness of layouts, promotions displays, and your checkout queue can be difficult to capture. Sure, it’s possible to glean sales information from your point of sale system, but it can’t tell you a true conversion rate. How many people entered…