• How to Choose the Best Library Door Counter

    Libraries are essential resources in many communities. They serve as gathering spaces, a place to take classes and learn new skills, and a refuge for students who need a quiet place to study and pursue school projects. Libraries often operate on tight budgets, however, and must find the most efficient ways to deliver the best […]

  • 4 Questions to Ask Before Choosing Your Customer Counter

    Before you choose your customer counter, do you really know what you’re getting? It’s easy to assume that every counter is equal, but in reality, each system has its particular strengths. What are horizontal versus overhead customer counters? A horizontal customer counter is a great way to start using people counting technology. Horizontal customer counters […]

  • 4 Ways You Can Benefit from a Retail Store Traffic Counter

    Do you want insight into what’s happening in your retail store? A retail store traffic counter is a great tool for revealing important metrics like how effective your promotions are and how best to manage your workforce. A traffic counter is an electronic system that measures traffic flow into your store or into a particular […]

  • When to Choose an Overhead People Counter vs. a Horizontal People Counter

    In today’s retail environment, information is power. People counting technologies can offer significant, actionable data about customer traffic and behavior in your store. However, with a range of solutions available on the market, how can you determine if overhead or horizontal people counters are the right fit for your retail business? Horizontal people counters are […]

  • 4 Benefits of Holiday People Counting

    There are many benefits to holiday people counting. In your retail location, people counting can help you determine when and where you see the most foot traffic in your store. When you know where people are likely to be, you can determine where additional or fewer employees may be needed. Below, we have listed four […]

  • 3 Ways People Counters Help Determine the Effectiveness of In-Store Promotions

    Promotional displays and other in-store promotions are a visually and logistically-effective way to sell products. They grab the customer’s attention, are set up in locations convenient to the customer, and sometimes offer a discount on the product being displayed. People counters can help test the effectiveness of these displays and sales promotions in several ways. […]