How College Campuses Fish for Funding with Foot Traffic Data

Colleges and universities exist to provide top notch educations and once-in-a-lifetime experiences for students. However, with the recent budget cuts in higher education, that becomes increasingly difficult to do. Over the past several years, colleges and universities have been forced to raise tuition and implement changes that undermine the quality of education and experiences offered…

Five Signs Your Library Needs People Counters

Library directors and librarians know that people counts are a vital part of keeping a library healthy. Unfortunately, many don’t realize there’s an easier way to do it than with a piece of notebook paper and a pen on the circulation desk. Manual counts are inaccurate, stressful, and taxing. Fortunately, people counters offer a solution…

Four Truths Revealed with Timely Traffic Data

For retailers, restaurants, and other establishments that rely on customer traffic to survive, measuring the health of the business on a day-by-day (even an hour-by-hour) basis is critical. Reports from the point-of-sale (POS) paint part of the picture, but they need to be combined with timely traffic data to reveal four key truths: 1) High…