4 Tips for Retailers Marketing to Millenials

Some of you may be wondering, “who are millenials, exactly?” Also known as “Generation Y,” they are individuals born between the 1980s and 2000s. Experts have described them as “civic-minded,” rejecting the attitudes of the Baby Boomers and Generation X. You’re probably also wondering “why do they matter?” Well, right now, millenials make up more than…

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