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  • Gather Actionable Analytics with Customer Counters July 7, 2015 by Chris Wadsworth When it comes to the success of any business, the more informed decision maker is the winner. With customer counters, you’ll have access to analytics that will equip you with the foundational information you need to set your business apart. Your toughest questions are answered with the simple implementation of customer counters. Are you drawing… Read more
  • Four Ways Overhead People Counting Sensors Deliver a Solid ROI June 19, 2015 by Chris Wadsworth People counting solutions using overhead sensors, whether thermal, video-based, or a combination of the two technologies, offer a wealth of highly detailed data about your business’ day-to-day operations. For example, these sensors’ ability to distinguish between adults and children is just one way overhead sensors quickly deliver a solid return on investment. This ROI can… Read more
  • Why Use Wireless People Counting Sensors? June 8, 2015 by Chris Wadsworth Installing wireless people counting sensors can make capturing traffic data easier and can help you better understand your business. Wireless people counting sensors are a simple solution for a variety of business types, from retailers and restaurants to museums and libraries to casinos and more. If you’re struggling to make business decisions about labor optimization,… Read more
  • Four Benefits of Bidirectional People Counters May 25, 2015 by Chris Wadsworth Maximizing the returns from an investment in people counting solutions means leveraging these technologies to do much more than simply “count heads.” When used to their fullest extent, people counting systems can provide data that’s valuable both for basic business metrics such as conversion rates as well as more nuanced insights into areas ranging from… Read more
  • How Retail People Counters Increase Profit and Reduce Expenses May 18, 2015 by Chris Wadsworth Are you having trouble making business decisions about labor optimization, facility management, promotion effectiveness, and customer service? Implementing retail people counters can help you run your business more effectively. Here’s how. 1. Labor Optimization Retail people counters allow stores to optimize the number of employees by allowing you to track how many shoppers enter the… Read more
  • Four Ways Counting People Fosters Gaming Growth April 14, 2015 by Chris Wadsworth More than other hospitality enterprises, gaming destinations need the detailed data that people counting technologies can provide in order to grow in a challenging economy. These large and labyrinthine establishments, often operating 24 hours a day, encompass shops, spas, theaters, bars and restaurants, as well as hotels offering both guest rooms and meeting space. Identifying… Read more
  • How College Campuses Fish for Funding with Foot Traffic Data April 7, 2015 by Chris Wadsworth Colleges and universities exist to provide top notch educations and once-in-a-lifetime experiences for students. However, with the recent budget cuts in higher education, that becomes increasingly difficult to do. Over the past several years, colleges and universities have been forced to raise tuition and implement changes that undermine the quality of education and experiences offered… Read more
  • Can a People Counting System Justify Facility Expansion? March 18, 2015 by Chris Wadsworth Libraries, schools and universities must deal with numerous challenges when they seek to convert or expand their physical facilities. Those that are fully or partially funded by tax dollars face static or shrinking budgets, which raises the stakes for any decision requiring capital expenditures. Even private institutions need to build a solid case for change,… Read more
  • Five Signs Your Library Needs People Counters March 4, 2015 by Chris Wadsworth Library directors and librarians know that people counts are a vital part of keeping a library healthy. Unfortunately, many don’t realize there’s an easier way to do it than with a piece of notebook paper and a pen on the circulation desk. Manual counts are inaccurate, stressful, and taxing. Fortunately, people counters offer a solution… Read more
  • How People Counting Data is Used to Increase Sales Conversion Rates February 11, 2015 by Chris Wadsworth The process of converting shoppers into buyers is practically the definition of a “business basic.” For retailers, measuring (and hopefully increasing) their sales conversion rates is dependent on access to consistent, reliable store people counting data. Basic people counting solutions, such as those installed only at a store’s entrances, can provide the raw numbers for… Read more