Four Truths Revealed with Timely Traffic DataFebruary 5, 2015by Chris WadsworthFor retailers, restaurants, and other establishments that rely on customer traffic to survive, measuring the health of the business on a day-by-day (even an hour-by-hour) basis is critical. Reports from the point-of-sale (POS) paint part of the picture, but they need to be combined with timely traffic data to reveal four key truths: 1) High… Read more
Four Steps for Optimizing Your People Counting DataJanuary 22, 2015by Chris WadsworthToday’s people counting technologies are capable of gathering a wide range of detailed data, offering significant insights into key business metrics that include conversion rates, promotion effectiveness, and staffing levels. By its nature, this people counting information isn’t static: it changes with each passing minute, hour, and day. Likewise, getting the most from this wealth… Read more
How People Counting Fits into the Future of Retail AnalyticsDecember 17, 2014by Chris WadsworthRetail analytics technologies, already a considerable focus of industry interest, are primed for a significant “growth spurt” during the next few years. Looking across 10 major retail sectors, ABI Research has projected that this market will grow to over $3 billion by 2018. Much of this growth will come from existing technologies, such as people… Read more
How People Counters Can Help Retailers Manage Holiday ShoppersDecember 15, 2014by Chris WadsworthRetailers are keenly aware of the importance of the holiday season to their bottom lines. After all, “Black Friday” got its name because it was traditionally the day merchants moved into the black (i.e. profitability) as holiday shopping gained momentum. The old maxim is still accurate: holiday season sales accounted for nearly one-fifth (19.2%) of… Read more
New Year’s Resolution: Make Better Informed Business Decisions with Traffic DataDecember 12, 2014by Chris WadsworthAs the New Year draws closer, people begin to think about goals to set for the up and coming year. Have you begun to think about the New Year’s resolution for your business? If you haven’t, it’s time to get started. We’ll even give you a hand. If you haven’t already, gain the competitive advantage… Read more
How to Choose a People Counting System ProviderDecember 10, 2014by Chris WadsworthOne of the most difficult factors in any technology purchase decision is selecting the right provider. Often, the choice is not clear-cut – particularly when different vendors offer products with similar features and within similar price ranges. In all cases, it’s critical to choose a people counting system provider that will do more than simply… Read more
Is a People Counter Right for My Business?December 3, 2014by Chris WadsworthAs e-commerce continues to take ever-larger shares of the consumer “wallet,” brick-and-mortar retailers are sharpening their focus on the in-store experience. To make the most of their investment in physical locations, retailers are seeking ways to maximize the return on each customer’s visit. However, boosting this type of ROI requires accurately measuring when, and how,… Read more
How Understanding Shopper Counting Can Improve the Customer ExperienceNovember 27, 2014by Chris WadsworthGiving your shoppers a high-quality and highly enjoyable shopping experience is the key to ensuring that they visit your business again. Shopper counting and understanding how foot traffic moves and flows through your store can help you drastically improve your customers’ experience. 1. Display Promotions Using people counters in separate sections of your store allows… Read more
Advantages of Using a Battery Powered Wireless People CounterNovember 19, 2014by Chris WadsworthAre you looking for a cost effective way to determine the foot traffic in your place of business? If you aren’t, you should be. If you are, have you considered your wireless people counter options? There are several options available to you in regards to wireless people counters. But, let’s re-examine why you’d want to… Read more
4 Ways Visitor Centers Can Benefit from Traffic CountingNovember 11, 2014by Chris WadsworthHistorical landmarks are commonly marked by visitor centers. Many tourists take these visitor centers for granted. However, due to tightening budgets, it can be difficult to upkeep and staff them appropriately. Traffic counting could be the solution that you may be looking for in regards to reporting and tracking historical trends. Often visitor centers are… Read more
