Capture the Elusive Teenage Demographic with Customer CountersJuly 28, 2014by Chris WadsworthTeenagers are as unpredictable as the weather—happy and sunny one hour and then clouding over with the storms the next. Teenagers are about as fickle as they come—much to the dismay of parents and teachers everywhere. Retailers who cater to these consumers are equally baffled and have spent the last several years trying to figure… Read more
Organized Retail Crime is Still an Issue, but People Counters Can HelpJuly 18, 2014by Chris WadsworthRetail crime gangs are responsible for the theft of billions of dollars’ worth of merchandise every year. The 2013 National Retail Federation’s (NRF) Organized Retail Crime (ORC) Survey of 129 senior loss prevention executives at retail companies revealed that 93.5 percent of retailers say they were a victim of ORC over the past year. Even… Read more
People Counting Solutions: Do Colleges’ Shiny New Buildings Hide a Secret?July 5, 2014by Chris WadsworthIf you've got kids, chances are, you know college is expensive. Whether your kids are still in diapers or getting ready to graduate high school, you’re probably very familiar with the looming cost of higher education. As the cost of a four-year degree continues to rise, enrollment is declining. In 2012, the number of students… Read more
Video Surveillance vs. People Counting Software in the LibraryJune 30, 2014by Chris WadsworthLibraries have changed a lot since we were kids. Most kids will never experience a “card catalogue” with actual cards filed in little drawers, nor will they seek answers from an encyclopedia for a research project. Today, there are more than 120,000 libraries in the United States and these buildings function as meeting spaces for… Read more
People Counters: Casinos Employ Different Strategies to Lure High Rollers, PatronsJune 27, 2014by Chris WadsworthMacau’s gambling industry is the envy of many, earning this region of China the nickname the “Monte Carlo of the Orient.” In 2006, Macau became the gambling capital of the world, with VIPs and high rollers making up two-thirds of their revenue. These high-stakes players from China are attracted to Macau’s riches by junket operators… Read more
Affiliate Marketing and Digital Signage are Powerful Revenue DriversJune 26, 2014by Chris WadsworthAffiliate marketing allows a business to reward one or more affiliated brands or vendors for each visitor or customer drawn in by the affiliate's own marketing efforts. This type of marketing is often used on digital mediums – websites, blogs and in stores that employ digital signage. Have a question? The Internet has the answer Everywhere you… Read more
A/B Testing: How Traffic Counting Can Increase SalesJune 23, 2014by Chris WadsworthA/B testing is exactly what it sounds like: an experiment with two variables, A and B. In a retail or online scenario, two versions of a display, advertisement or website are compared to see which one is the most effective in prompting an observer into a desired behavior: clicking a link, making a purchase, completing… Read more
Multichannel Retail Marketing and People Counts Can Drive Foot TrafficMay 23, 2014by Chris WadsworthIntegrated retail marketing—also known as omnichannel or multichannel marketing—is a valuable tool for retailers who seek to reach their customers across every medium. Omnichannel shoppers are more likely to look online for customer reviews, conduct price comparisons or check to see where the item is in stock before heading out to the store to make… Read more
What Will Happen When Native American Casinos Roll the Dice?May 16, 2014by Chris WadsworthNative American casinos haven’t become a thing of the past just yet, but their revenues seem to be at a standstill. According to the Casino City Indian Gaming Industry Report, Native American gaming slowed nationwide in 2012. They reported less growth than commercial casinos, which grew 8 percent nationwide. Specifically, revenue at all of New… Read more
The Ins and Outs of Location-Based Marketing for Brick-and-Mortar RetailersMay 6, 2014by Chris WadsworthIt’s no wonder why traditional marketing campaigns are losing their effectiveness – watching a commercial or seeing an ad in the paper for a sale doesn’t necessarily guarantee foot traffic. There’s a good chance that while you’re knee-deep in errands, you’ll forget to use your coupon or check out the latest sale, and by time… Read more
