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  • Twitter Statistics that Matter for Brick-and-Mortar Retailers January 8, 2014 by Chris Wadsworth Let’s look at the future of retail. Today, technology like thermal imaging sensors and retail management software allow store owners to reduce their labor costs as well as improve their advertising and customer service. They allow brands to build loyalty by providing customers with the best in-store shopping experience possible. However, what about what happens… Read more
  • 2014 Seasonal Retail Guide: Start the Year Right January 3, 2014 by Chris Wadsworth The New Year is a perfect opportunity to breathe new life into your business and implement new processes. Retailers can start 2014 with a bang by creating detailed marketing campaigns based on seasonal trends and shopping habits. People counting systems can be used to determine a retail store’s peak shopping times for each month, holiday… Read more
  • 8 New Year’s Resolutions for Librarians December 19, 2013 by Chris Wadsworth Today’s librarians should have two main goals for 2014: bring more people to their facilities and offer more resources to their communities. As eReaders and eBooks gain popularity, people are losing sight of the creativity that a library can inspire. People are unsure of how to fit libraries into their lives in the digital age.… Read more
  • Trend report: 2013 Holiday Shoppers Continue to Conserve, Seek Exceptional Service December 3, 2013 by Chris Wadsworth To remain a popular destination for holiday shoppers and reap the benefits of the most fruitful shopping season, retailers must offer sales that appeal to smart shoppers; a large, knowledgeable staff that can provide great customer service; and technology to help them through the many shopping trips they will inevitably make. Smart shopping In the… Read more
  • Trend report: Why Personalized Retail Is the Future of Brick-and-Mortar Stores November 26, 2013 by Chris Wadsworth These days, consumers aren’t coming to brick-and-mortar stores for the prices or the selection – they can usually find better alternatives to both online. They’re coming for the experience. Libraries, museums and other public buildings are seeing this shift, too. These industries are feeling increased pressure to provide something that can’t be reproduced online, something… Read more
  • Enhancing the Experience: A Modern Library’s Guide to Makerspaces November 19, 2013 by Chris Wadsworth As a culture, our expectations for public places like libraries, museums and shopping malls are shifting from a destination to an experience. The increased importance on “the experience” is a trend has been going on for decades. In fact, in 1998, two consultants coined the term “the experience economy” and suggested that businesses offer customers… Read more
  • How to Leverage Library Design to Encourage Creativity November 12, 2013 by Chris Wadsworth The main obstacles for today’s libraries are Amazon, Wikipedia and Google. Whether or not these are the best sources, people want a quick and easy solution to their queries. In a world where we are provided with instant and constant gratification, we don’t want to have to travel to the library and scan several shelves before… Read more
  • 5 Ways for Your Nonprofit to Use Visual Content on Social Media November 6, 2013 by Chris Wadsworth By now, most nonprofits know that social media smarts are a must for marketing. What some of them don’t know is how to use social media to its fullest potential: visual content. It’s a fact that visual content drives engagement. According to Zabisco, 40 percent of people will respond better to visual information than plain… Read more
  • The Top Two Benefits of Omnichannel Retailing October 29, 2013 by Chris Wadsworth To stay current, brick-and-mortar stores are redefining the in-store experience to make it a more convenient one. Today’s consumers are used to being online all the time, engaged in several different channels at once – like watching TV while browsing Facebook on their iPad or smartphone. Channels are starting to run together. Consumers expect brick-and-mortar… Read more
  • 3 Steps to Designing a Successful Shopping Experience October 22, 2013 by Chris Wadsworth The shopping experience is what is keeping the brick-and-mortar retail sector alive. Without a more-than-satisfactory experience, shoppers will surely turn to showrooming and online shopping. Here’s how to shape your shoppers’ experience: 1. Make a good first impression The shopping experience begins before shoppers have even entered the store – with advertising, branding, competitor research… Read more