How Retailers Can Use People Counting to Optimize Their Advertising BudgetFebruary 26, 2014by Chris WadsworthBy assessing the total shopping habits of a store’s customer base, people counters allow retailers to budget advertising and maximize advertising space. Spending too much on advertising (and advertising across too many channels) could hurt your chances of generating return on your advertising investment, and spending too little might not allow you to reach as… Read more
The Difference Between Foot Traffic and Conversion RatesFebruary 12, 2014by Chris Wadsworth If you're a business owner, a firm understanding of your foot traffic and conversion rates is critical to your success and growth. Using a people counting system to monitor how many shoppers enter your establishment and comparing that information to your daily sales can give you the data you need to make informed decisions for… Read more
4 Tips for Retailers Marketing to MillenialsFebruary 4, 2014by Chris WadsworthSome of you may be wondering, “who are millenials, exactly?” Also known as “Generation Y,” they are individuals born between the 1980s and 2000s. Experts have described them as "civic-minded," rejecting the attitudes of the Baby Boomers and Generation X. You’re probably also wondering “why do they matter?” Well, right now, millenials make up more than… Read more
University budgets tight, tuition high in 2014January 29, 2014by Chris WadsworthState governors are beginning to unveil their budget plans for 2014. Although things are looking up from last year for higher education budgets, universities are still expressing concern about their ability to provide for their students. California Earlier this month, California Governor Jerry Brown announced that his budget plan would include a $142 million increase… Read more
Questions to Consider When Choosing a People CounterJanuary 22, 2014by Chris WadsworthMaking the decision to streamline your building’s operations with a people counting system is easy. The hard part is finding ideal people counter for your building’s unique entranceway or busy area. This guide will help you distinguish between the different kinds of people counters and determine which matches your business needs. What you need to… Read more
Twitter Statistics that Matter for Brick-and-Mortar RetailersJanuary 8, 2014by Chris WadsworthLet’s look at the future of retail. Today, technology like thermal imaging sensors and retail management software allow store owners to reduce their labor costs as well as improve their advertising and customer service. They allow brands to build loyalty by providing customers with the best in-store shopping experience possible. However, what about what happens… Read more
2014 Seasonal Retail Guide: Start the Year RightJanuary 3, 2014by Chris WadsworthThe New Year is a perfect opportunity to breathe new life into your business and implement new processes. Retailers can start 2014 with a bang by creating detailed marketing campaigns based on seasonal trends and shopping habits. People counting systems can be used to determine a retail store’s peak shopping times for each month, holiday… Read more
8 New Year’s Resolutions for LibrariansDecember 19, 2013by Chris WadsworthToday’s librarians should have two main goals for 2014: bring more people to their facilities and offer more resources to their communities. As eReaders and eBooks gain popularity, people are losing sight of the creativity that a library can inspire. People are unsure of how to fit libraries into their lives in the digital age.… Read more
Trend report: 2013 Holiday Shoppers Continue to Conserve, Seek Exceptional ServiceDecember 3, 2013by Chris WadsworthTo remain a popular destination for holiday shoppers and reap the benefits of the most fruitful shopping season, retailers must offer sales that appeal to smart shoppers; a large, knowledgeable staff that can provide great customer service; and technology to help them through the many shopping trips they will inevitably make. Smart shopping In the… Read more
Trend report: Why Personalized Retail Is the Future of Brick-and-Mortar StoresNovember 26, 2013by Chris WadsworthThese days, consumers aren’t coming to brick-and-mortar stores for the prices or the selection – they can usually find better alternatives to both online. They’re coming for the experience. Libraries, museums and other public buildings are seeing this shift, too. These industries are feeling increased pressure to provide something that can’t be reproduced online, something… Read more
The Difference Between Foot Traffic and Conversion Rates February 12, 2014 If you're a business owner, a firm understanding of your foot traffic and conversion rates is critical to your success and growth. Using a people counting system to monitor how many shoppers enter your establishment and comparing that information to your daily sales can give you the data you need to make informed decisions for… Read more