How to Leverage Library Design to Encourage CreativityNovember 12, 2013by Chris WadsworthThe main obstacles for today’s libraries are Amazon, Wikipedia and Google. Whether or not these are the best sources, people want a quick and easy solution to their queries. In a world where we are provided with instant and constant gratification, we don’t want to have to travel to the library and scan several shelves before… Read more
5 Ways for Your Nonprofit to Use Visual Content on Social MediaNovember 6, 2013by Chris WadsworthBy now, most nonprofits know that social media smarts are a must for marketing. What some of them don’t know is how to use social media to its fullest potential: visual content. It’s a fact that visual content drives engagement. According to Zabisco, 40 percent of people will respond better to visual information than plain… Read more
The Top Two Benefits of Omnichannel RetailingOctober 29, 2013by Chris WadsworthTo stay current, brick-and-mortar stores are redefining the in-store experience to make it a more convenient one. Today’s consumers are used to being online all the time, engaged in several different channels at once – like watching TV while browsing Facebook on their iPad or smartphone. Channels are starting to run together. Consumers expect brick-and-mortar… Read more
3 Steps to Designing a Successful Shopping ExperienceOctober 22, 2013by Chris WadsworthThe shopping experience is what is keeping the brick-and-mortar retail sector alive. Without a more-than-satisfactory experience, shoppers will surely turn to showrooming and online shopping. Here’s how to shape your shoppers’ experience: 1. Make a good first impression The shopping experience begins before shoppers have even entered the store – with advertising, branding, competitor research… Read more
Why Retailers Need Analytics to Drive Business DecisionsOctober 15, 2013by Chris WadsworthAs the retail sector grows and the economy stays the same, it is becoming increasingly important for retailers to use metrics to make smart business decisions. Aberdeen’s 2012 Human Capital Management Trends study found that the most common pressures driving human capital management efforts are economic certain uncertainty requiring greater efficiency – cited by 46… Read more
How Retailers Can Leverage Social Marketing and BrandingOctober 8, 2013by Chris WadsworthSocial marketing and branding allow existing and future customers to see your brand more often and in more places. If the only place that they are engaging with your brand is in your brick-and-mortar store, then your items will be out of sight and out of mind. By the numbers: According to the American Marketing… Read more
How to Use a People Counting System to Justify Your RequestsOctober 2, 2013by Chris WadsworthPeople counting technology is crucial for justifying requests because it answers questions that a POS system cannot. This is especially true in the case of nonprofit organizations and learning facilities like public libraries, museums and university centers. People counting data provides insight into the amount of people being serviced by these facilities and the amount… Read more
How People Counters Can Improve Museum ExperienceSeptember 27, 2013by Chris WadsworthMuseums vary from one to another. Some value education over conservation. Some value conservation over education. Museums that favor conservation are more inclined to show preserved artifacts and antiques, sparking visitor interest with an accurate portrayal of the past. More educational museums may be more inclined to show videos, introduce guest speakers and include interactive… Read more
Trend Report: Back-to-School Buying Doesn’t Hit The MarkSeptember 17, 2013by Chris WadsworthLast Month’s Low Retail Numbers: What They Mean In 2010 and 2011, the recession caused U.S. parents to be concerned with saving money during the back-to-school shopping season, seeking sales and reusing old supplies. In 2012, they spent a record high since the recession set in. This year, it was expected that they would cut… Read more
How to Justify Requests for a Mobile POS SystemSeptember 11, 2013by Chris WadsworthA simple people counting system can save you money by optimizing each area of your store – so think about what the combination of that and a mobile POS system could do. Mobile POS is the hottest trend in the retail industry right now, and for good reason. It streamlines your store operations and increases… Read more
