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  • Why Retailers Need Analytics to Drive Business Decisions October 15, 2013 by Chris Wadsworth As the retail sector grows and the economy stays the same, it is becoming increasingly important for retailers to use metrics to make smart business decisions. Aberdeen’s 2012 Human Capital Management Trends study found that the most common pressures driving human capital management efforts are economic certain uncertainty requiring greater efficiency – cited by 46… Read more
  • How Retailers Can Leverage Social Marketing and Branding October 8, 2013 by Chris Wadsworth Social marketing and branding allow existing and future customers to see your brand more often and in more places. If the only place that they are engaging with your brand is in your brick-and-mortar store, then your items will be out of sight and out of mind. By the numbers: According to the American Marketing… Read more
  • How to Use a People Counting System to Justify Your Requests October 2, 2013 by Chris Wadsworth People counting technology is crucial for justifying requests because it answers questions that a POS system cannot. This is especially true in the case of nonprofit organizations and learning facilities like public libraries, museums and university centers. People counting data provides insight into the amount of people being serviced by these facilities and the amount… Read more
  • How People Counters Can Improve Museum Experience September 27, 2013 by Chris Wadsworth Museums vary from one to another. Some value education over conservation. Some value conservation over education. Museums that favor conservation are more inclined to show preserved artifacts and antiques, sparking visitor interest with an accurate portrayal of the past. More educational museums may be more inclined to show videos, introduce guest speakers and include interactive… Read more
  • Trend Report: Back-to-School Buying Doesn’t Hit The Mark September 17, 2013 by Chris Wadsworth Last Month’s Low Retail Numbers: What They Mean In 2010 and 2011, the recession caused U.S. parents to be concerned with saving money during the back-to-school shopping season, seeking sales and reusing old supplies. In 2012, they spent a record high since the recession set in. This year, it was expected that they would cut… Read more
  • How to Justify Requests for a Mobile POS System September 11, 2013 by Chris Wadsworth A simple people counting system can save you money by optimizing each area of your store – so think about what the combination of that and a mobile POS system could do. Mobile POS is the hottest trend in the retail industry right now, and for good reason. It streamlines your store operations and increases… Read more
  • How to Leverage Social Media in Your Retail Store September 4, 2013 by Chris Wadsworth Social media can allow retailers to showcase their brand, vision, mission and personality – and above all, reach a wider audience. Through these sites, stores can learn more about their customers wants, needs and challenges and get ideas about how they can accommodate. Eventually, well-managed social media accounts and marketing efforts will pay off. Your… Read more
  • How People Counting Can Help Mobile Phone Stores August 22, 2013 by Chris Wadsworth Today, the mobile phone business is booming. People are relying exclusively on cell phones, eliminating land lines all together. More and more users are upgrading to smartphones, or upgrading their current smartphone to the newest model, and shopping for the plans that best fit their ever-growing data usage needs. As people use their phones for… Read more
  • Traf-Sys People Counting Solutions Featured In Jewelry Industry’s InStore Magazine August 16, 2013 by Chris Wadsworth Traf-Sys Inc. supplies people counting solutions to major jewelry retailers such as Pandora and Alex+Ani, and was featured on InStoreMag.com this month in an article about customer counting. InStore is a print and online magazine featuring the latest news, stories and tips in the retail industry. Written by Josh Wimmer, the article discusses different models… Read more
  • Why All Libraries Need People Counting Systems August 6, 2013 by Chris Wadsworth With the emergence of eBooks and eReaders, it’s important for libraries to ditch the Dark Ages and embrace the digital age. What started as just a building full of books is now a community resource center with computer labs. People counting systems have dual purpose in the digital takeover – they not only provide libraries… Read more