How to Leverage Social Media in Your Retail StoreSeptember 4, 2013by Chris WadsworthSocial media can allow retailers to showcase their brand, vision, mission and personality – and above all, reach a wider audience. Through these sites, stores can learn more about their customers wants, needs and challenges and get ideas about how they can accommodate. Eventually, well-managed social media accounts and marketing efforts will pay off. Your… Read more
How People Counting Can Help Mobile Phone StoresAugust 22, 2013by Chris WadsworthToday, the mobile phone business is booming. People are relying exclusively on cell phones, eliminating land lines all together. More and more users are upgrading to smartphones, or upgrading their current smartphone to the newest model, and shopping for the plans that best fit their ever-growing data usage needs. As people use their phones for… Read more
Traf-Sys People Counting Solutions Featured In Jewelry Industry’s InStore MagazineAugust 16, 2013by Chris WadsworthTraf-Sys Inc. supplies people counting solutions to major jewelry retailers such as Pandora and Alex+Ani, and was featured on InStoreMag.com this month in an article about customer counting. InStore is a print and online magazine featuring the latest news, stories and tips in the retail industry. Written by Josh Wimmer, the article discusses different models… Read more
Why All Libraries Need People Counting SystemsAugust 6, 2013by Chris WadsworthWith the emergence of eBooks and eReaders, it’s important for libraries to ditch the Dark Ages and embrace the digital age. What started as just a building full of books is now a community resource center with computer labs. People counting systems have dual purpose in the digital takeover – they not only provide libraries… Read more
Trend report: 2013 Back-to-school seasonJuly 24, 2013by Chris WadsworthThis August, parents are doing just as much back-to-school shopping as they did last year – but they’re spending less and shopping smarter. But that doesn’t mean that retailers won’t be making as many transactions as in 2012. Studies show that parents aren’t shopping less, but simply shopping smarter. The NRF reported that 37 percent… Read more
3 Ways to Fight Showrooming in Your StoreJuly 18, 2013by Chris WadsworthOver the past few years, brick-and-mortar retailers have seen a change in their customers’ behavior. The wide-spread use of the Internet and smartphones has led to a trend called showrooming – the act of browsing in-store and buying online. What is it? Showrooming includes comparing in-store and online prices, reading online reviews of in-store items,… Read more
3 Ways to Improve In-store Service Using People Counting SoftwareJuly 11, 2013by Chris WadsworthUS businesses annually lose an estimated $83 million due to poor customer service, according to Parature. 62 percent of US consumers have switched brands in the past year due to poor customer service. If you don’t give customers a good reason to set foot in your store, they’ll shop online instead. Online shopping is on… Read more
Thermal Sensors: How Your Building Can Go GreenJuly 1, 2013by Chris WadsworthGreen businesses benefit both the environment and their employees. They promote a healthy lifestyle and a sustainable future for anybody who steps foot in their building. And they save some money in the process. General Electric and Walmart, for example, have been going green since 2005. By 2011, GE was able to sell $70 billion… Read more
3 Reasons Why People Counting is Essential for Student UnionsJune 18, 2013by Chris WadsworthPeople counting is not only ideal for institutions that generate revenue, but also for those who don’t. Non-profit organizations and state-funded programs need accurate data about the number of visitors they garner in order to request resources. Student unions are generally the hub of activity for a college campus. Throughout the day, crowds of students… Read more
People Counting Systems: The Secret to Raising Retail Conversion RatesJune 13, 2013by Chris WadsworthSimply tracking your store’s sales isn’t enough. Retail managers and store-owners also need to know how many customers are leaving the store without making purchases. Counting customers can help determine the relationship between the number of visitors and the number of purchases in a store – or the conversion rates – and, ultimately, how to… Read more
