Why Should I Measure Foot Traffic? (And Other Frequently Asked Questions)June 5, 2013by Chris WadsworthToday, customers have more choices about where to shop—both in-store and online--than ever before, so business owners need to have better insight when it comes to planning a new location, advertising campaign, staff scheduling and security. It used to be enough to ask people, “how did you hear about us?” to gauge the effectiveness of… Read more
How to Select the Right Retail Traffic CounterApril 25, 2013by Chris WadsworthHave you decided that your company is finally ready to implement a retail traffic counter, but are unsure which one will be the best for you? Each company is different and has their own unique needs; therefore, they should choose a traffic counting solution that suits those specific needs. Before making your final decision, there… Read more
Traf-Sys Heads to Arizona in AprilApril 2, 2013by Chris WadsworthFrom April 11-12th, Traf-Sys will be in attendance at the Terry J. Lundgren Center Global Retailing Conference in Tucson, Arizona. The Conference delivers practical information, proven techniques, and ground breaking ideas that enable individuals and organizations to succeed in the intensely competitive, global marketplace. The program includes a lineup of CEOs, cutting-edge retail technologists, brand… Read more
Traf-Sys Headed Out on the RoadFebruary 13, 2013by Chris WadsworthTraf-Sys will find themselves out of the office and on the road for a few events in the upcoming months. From March 10-14, they will be attending the Association of College Unions International’s (ACUI) 93rd Annual Conference in St. Louis, Missouri. The event, which will take place at the Renaissance Grand Hotel and Convention Center,… Read more
Retailers Plan to Invest in Traffic Counting Systems in 2013February 6, 2013by Chris WadsworthIn late 2012, Integrated Solutions for Retailers (ISR) magazine surveyed nearly 200 retailers on their plans for technology spending in 2013. Retailers were asked, “In 2013, In Which In-Store Software and Systems Will Your Company Invest?” Small and independent retailers showed up in force, and made their intentions for technology purchasing clear. Throughout 2013, retailers… Read more
Traf-Sys Excited to Attend this Year’s Annual NRF ShowJanuary 2, 2013by Chris WadsworthTraf-Sys will be exhibiting at the 102nd National Retail Federation’s (NRF) Annual Convention from January 13th-16th at the Jacob K. Javits Convention Center in New York City. Known as “Retail’s BIG Show,” the annual NRF Convention is an event where the retail community gathers each year to network with peers and learn about new technologies… Read more