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  • Using People Counters to Measure Jewelry Store Traffic June 21, 2019 by Traf-Sys If you’re a jewelry store owner, you know how to take the guesswork out of pricing and appraising fine gemstones and pieces of jewelry. You certainly wouldn’t guess at the price of a new diamond engagement ring — with the blind hope that you might get it right. Instead, you select a price that’s in… Read more
  • How To Calculate Retail Conversion Rate May 7, 2019 by Traf-Sys If you own or manage a retail shop, then it's essential to know your analytics. Numbers answer nearly all your questions. Should you change your store layout, or is a new layout working effectively? Do you need more or fewer staff? Do you need to order more stock? Was a recent promotion or campaign successful?… Read more
  • How to Use People Counters for Fitness Center Success April 24, 2019 by Traf-Sys When you're trying to increase your gym's profits, you have two options — increase revenue, or decrease expenses. Many businesses use conversion rates to measure success, but a fitness center's visitors already pay money. As a decision-maker for a gym, you have to find alternate ways to collect and use data. You can change the… Read more
  • Measuring Retail Store Traffic: How People Counting Works April 18, 2019 by Chris Wadsworth Collecting Customer Traffic Data For Your Store Sophisticated customer relationship management tools have become prevalent in the industry, allowing the retailer to track virtually every “touch” of the customer’s experience with your store. But what do you know about customers who have not yet visited your kiosk? Or what about those that have given a… Read more
  • How to Increase Retail Traffic Conversion Rates March 22, 2019 by Traf-Sys Want to know how to drive conversion in retail? Gathering store retail analytics with a people counting system like Traf-Sys makes increasing your retail conversion rates simpler than ever. Customer data informs retail conversion strategies that have a higher chance of success. You can use your information to observe your customers and practice effective staff… Read more
  • How To Convert Retail Showrooming Visitors March 5, 2019 by Traf-Sys Over 60 percent of shoppers — roughly two out of every three — use their smartphones during their stop at the store. What began as an innocent multimedia experience has snowballed over the years into a transformed retail environment — one that's turned shopping from retail therapy to e-therapy. Sales staff to store owners alike wonder: What… Read more
  • How Casinos Can Conserve Money with People Counters January 18, 2019 by Chris Wadsworth The growth in the gaming industry has meant growing competition across the board. Casinos need to take advantage of technologies, such as people counters, to help them analyze traffic and business performance and make informed decisions about the improvements they need to make to stay competitive. And competition is growing. According to the American Gaming… Read more
  • How to Choose the Best Library Door Counter November 30, 2018 by Chris Wadsworth Libraries are essential resources in many communities. They serve as gathering spaces, a place to take classes and learn new skills, and a refuge for students who need a quiet place to study and pursue school projects. Libraries often operate on tight budgets, however, and must find the most efficient ways to deliver the best… Read more
  • How to Use Your Gift Shop as a Tool to Drive Foot Traffic August 15, 2018 by Chris Wadsworth Gift shops. You may consider them as a way to gain a little extra revenue from guests who come to “ooh” and “aah” at the fascinating exhibits in your museum, check books out of your library or to purchase university branded items from you student store but if you think like a retailer when it… Read more
  • Clicks and Bricks: 3 Reasons Omnichannel is Important in the Retail World August 1, 2018 by Chris Wadsworth We’ve all read the headlines. Millennials are killing industries left and right. Currently on the chopping block: brick-and-mortar stores. Regardless of whether you believe the hype or you feel like these stories are just sensational pieces made to move papers, it is worth considering what current shopping behaviors are relevant now. Online is becoming more… Read more