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  • How College Campuses Benefit From People Counters July 15, 2018 by Chris Wadsworth Colleges and universities exist to provide top notch educations and once-in-a-lifetime experiences for students. However, with the recent budget cuts in higher education, that becomes increasingly difficult to do.  Over the past several years, colleges and universities have been forced to raise tuition and implement changes that undermine the quality of education and experiences offered… Read more
  • 5 Components of a Memorable Museum Visitor Experience June 18, 2018 by Chris Wadsworth First-time visitors to your museum will leave with new knowledge and stunning visual memories that will inspire them to learn and create. Challenge: create museum visitor experiences that will also inspire them to return.  A visit to your museum should leave a lasting impression that may also spark conversations with friends and family or on… Read more
  • How to Boost Mall Traffic with a Consumer-Centered Retail Strategy June 1, 2018 by Chris Wadsworth The customer experience that you provide in your store is the bedrock of your success as a retailer. People counting solutions can provide valuable insights that reveal opportunities to improve customer service, optimize staffing, and boost your sales. Customer service is one of the top factors people consider when they decide whether or not to… Read more
  • 10 Ways the Casino Industry is Using People Counting Technology May 15, 2018 by Chris Wadsworth The casino industry is making a resurgence despite setbacks seen during the recent recession years. Casinos are enjoying increased revenue streams not only from the gaming aspects of their operations but from the restaurants, shows, shopping and other forms of non-gaming entertainment within their facilities. Casino industry operators in Las Vegas, Atlantic City, throughout the… Read more
  • AI in Retail: 3 Things You Need to Know May 1, 2018 by Chris Wadsworth Most futuristic science fiction stories portray artificial intelligence (AI) as something detrimental to humanity.  The reality is; AI isn’t futuristic, it already exists, and AI in retail is benefitting many businesses. How Can AI Help My Retail Store? In short, AI is a learning software program that can learn tasks and think similarly to the… Read more
  • How to Count Crowds & Measure Attendance at Events April 15, 2018 by Chris Wadsworth You invested a lot of time and money planning, marketing, and holding your special event. After all is said and done, you may feel good about the outcome—it seemed like a success. Or was it? Your true marker for positive return on investment hinges on reliable large crowd counting to determine the actual number of… Read more
  • What Retail Cleaning Services Have to Do with Traffic at Your Brick-and-Mortar Store April 1, 2018 by Chris Wadsworth “Cleanliness is a practice not a project.” Truer words may never have been spoken. Keeping your store clean with the help of retail cleaning services may result in financial benefits, according to the annual Healthy Hand Washing Survey sponsored by Bradley Corp. Restroom conditions at your store may be considered a low priority for you… Read more
  • 5 Reasons Why Personalized Retail is the New Black March 15, 2018 by info@skyrocketgroup.com If you haven’t paid attention to the current retail marketing trends for your particular brick-and-mortar business, you may not know that personalized retail is the “new black” for companies tweaking future sales strategies. Making your in-store experience more customer-centric is vital for your business to succeed in the highly competitive world of retail. Many omnichannel… Read more
  • The Pros and Cons of a Video-Based Sensor March 1, 2018 by Chris Wadsworth Overhead video-based sensors are an excellent way to track your customers entering and moving about your retail stores. This data can help you chart shopping trends or determine your staffing needs based on the busiest times of day. Using video-based sensors can also enhance security and theft prevention. The video-based Eclipse people counter uses advanced… Read more
  • Reasons to Choose Thermal Imaging People Counters February 15, 2018 by Chris Wadsworth There are many people counting products available in the retail business market (e.g., door-mounted horizontal infrared beams, overhead video, thermal imaging, etc.), and not every type is right for every application. For malls and larger retail stores, museums, and libraries, the smart choice is a thermal imaging people counter designed to accurately monitor foot traffic… Read more