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  • how to measure retail store traffic Measuring Retail Store Traffic: How People Counting Works April 18, 2019 by Chris Wadsworth Retail Store Traffic Analysis For Your Store Sophisticated customer relationship management tools have become prevalent in the industry, allowing the retailer to track virtually every “touch” of the customer’s experience with your store. But what do you know about customers who have not yet visited your kiosk? Or what about those that have given a… Read more
  • increase-retail-traffic-conversion How to Increase Retail Traffic Conversion Rates March 22, 2019 by Traf-Sys Want to know how to drive conversion in retail? Gathering store retail analytics with a people counting system like Traf-Sys makes increasing your retail conversion rates simpler than ever. Customer data informs retail conversion strategies that have a higher chance of success. You can use your information to observe your customers and practice effective staff… Read more
  • convert-retail-showrooming How To Convert Retail Showrooming Visitors March 5, 2019 by Traf-Sys Over 60 percent of shoppers — roughly two out of every three — use their smartphones during their stop at the store. What began as an innocent multimedia experience has snowballed over the years into a transformed retail environment — one that's turned shopping from retail therapy to e-therapy. Sales staff to store owners alike wonder: What… Read more
  • casino-table How Casinos Can Conserve Money with People Counters January 18, 2019 by Chris Wadsworth The growth in the gaming industry has meant growing competition across the board. Casinos need to take advantage of technologies, such as people counters, to help them analyze traffic and business performance and make informed decisions about the improvements they need to make to stay competitive. And competition is growing. According to the American Gaming… Read more
  • library-counters How to Choose the Best Library Door Counter November 30, 2018 by Chris Wadsworth Libraries are essential resources in many communities. They serve as gathering spaces, a place to take classes and learn new skills, and a refuge for students who need a quiet place to study and pursue school projects. Libraries often operate on tight budgets, however, and must find the most efficient ways to deliver the best… Read more
  • gift shop at world trade center How to Use Your Gift Shop as a Tool to Drive Foot Traffic August 15, 2018 by Chris Wadsworth Gift shops. You may consider them as a way to gain a little extra revenue from guests who come to “ooh” and “aah” at the fascinating exhibits in your museum, check books out of your library or to purchase university branded items from you student store but if you think like a retailer when it… Read more
  • Woman online shopping in a brick and mortar coffee shop Clicks and Bricks: 3 Reasons Omnichannel is Important in the Retail World August 1, 2018 by Chris Wadsworth We’ve all read the headlines. Millennials are killing industries left and right. Currently on the chopping block: brick-and-mortar stores. Regardless of whether you believe the hype or you feel like these stories are just sensational pieces made to move papers, it is worth considering what current shopping behaviors are relevant now. Online is becoming more… Read more
  • empty seats in a college classroom How College Campuses Benefit From People Counters July 15, 2018 by Chris Wadsworth Colleges and universities exist to provide top notch educations and once-in-a-lifetime experiences for students. However, with the recent budget cuts in higher education, that becomes increasingly difficult to do.  Over the past several years, colleges and universities have been forced to raise tuition and implement changes that undermine the quality of education and experiences offered… Read more
  • People sitting in a museum 5 Components of a Memorable Museum Visitor Experience June 18, 2018 by Chris Wadsworth First-time visitors to your museum will leave with new knowledge and stunning visual memories that will inspire them to learn and create. Challenge: create museum visitor experiences that will also inspire them to return.  A visit to your museum should leave a lasting impression that may also spark conversations with friends and family or on… Read more
  • shopping mall traffic How to Boost Mall Traffic with a Consumer-Centered Retail Strategy June 1, 2018 by Chris Wadsworth The customer experience that you provide in your store is the bedrock of your success as a retailer. People counting solutions can provide valuable insights that reveal opportunities to improve customer service, optimize staffing, and boost your sales. Customer service is one of the top factors people consider when they decide whether or not to… Read more