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  • Red brick in brick and mortar retailer Exploit Your Strengths to Drive Store Traffic: 3 Advantages of Brick and Mortar Retail October 15, 2017 by Chris Wadsworth The death of retail has been greatly exaggerated. Despite the pervasive notion of a retail apocalypse dominating headlines, research from IHL Group thoroughly debunks the widely reported idea that retail is dying. In fact, the opposite is true: some retailers are ailing but overall, net store openings are outpacing store closings. That’s because stores still… Read more
  • Measure the Impact of Social Media Campaigns with People Counting Technology October 1, 2017 by Chris Wadsworth Social media isn’t just a place to post pics of your lunch, or kids, or dog. By this point in 2017, nearly every business out there has a presence on at least one social platform, from Twitter to Snapchat to Instagram to Facebook. The impact of social media on business can translate into real results,… Read more
  • The Link Between Consumer Behavior Analytics and In-Store Operations September 15, 2017 by Chris Wadsworth Are you still guesstimating when it comes to running your retail business?  Increasingly, leading retailers are turning to consumer behavior analytics to take the guess work out of their in-store operations. Here’s why. Staffing Smarts Labor scheduling is consistently among a retailer’s daily operational headaches. Schedule too much staff and you’re needlessly assuming extra costs… Read more
  • The Role of Internet of Things (IoT) in Retail’s Future September 1, 2017 by Chris Wadsworth The Internet of Things (IoT) has been a hot topic in retail circles in recent years — but what, exactly is it and what is its place in retail? A Primer In essence, the concept of internet of things in retail calls for everything to have an IP (internet protocol) address, which means that all… Read more
  • How Libraries Can Leverage Data and Increase Patronage August 15, 2017 by Chris Wadsworth Libraries have come a long way toward shaking off their image as irrelevant institutions from a bygone era. Today’s libraries should adapt to the evolving needs of their communities by leverage data to improve their services and operations with even greater impact — and attract the visitors who sustain these institutions in the first place.… Read more
  • How Retailers are Using Virtual Reality to Engage Customers In-Store August 1, 2017 by Chris Wadsworth If you think virtual reality is a passing fad designed for hipsters and Millennials, you might want to think again. Some prominent retailers are leveraging retail virtual reality to provide unique experiences and give customers a reason to visit the physical store. Once seen as a technology largely for video gamers, VR has shaken off… Read more
  • 3 Limitations of Wifi/MDD Counters July 15, 2017 by Chris Wadsworth Retail tech is continuously evolving, and the battle for in-store tech and analytics is particularly fierce — especially as merchants struggle with challenges in foot traffic and changing shopper preferences and behavior. Still, many retailers are searching for the options that can give them the most “bang for their buck” when it comes to capturing… Read more
  • Why Online E-tailers Investigate Brick-and-Mortar Opportunity with Pop-Up Shop Foot Traffic Data July 1, 2017 by Chris Wadsworth Every day it seems like yet another pure-play e-commerce brand announces it’s planning a pop-up shop, a temporary, limited-time store that’s either a standalone or located within an existing retailer. Given the lower costs of operating online only, why are e-tailers so interested in exploring brick-and-mortar opportunities, which come with expensive leases and other substantial… Read more
  • How Retailers Can Do More with Real-Time Insight from Foot Traffic Data June 15, 2017 by Chris Wadsworth Big data is influencing retail operations from forecasting and price optimization to how much hand soap to stock for the restrooms. Today’s people counting technology provides unprecedented real-time insight into every area of operations including foot traffic. Foot traffic metrics have always been important to brick-and-mortar merchants but now, with the assistance of people counters,… Read more
  • 3 Ways Thermal Imaging People Counters Can Improve Your Foot Traffic Insights June 1, 2017 by Chris Wadsworth Thermal imaging people counters are one of the most accurate methods available on the market for collecting foot traffic data. They’re also becoming one of the most popular methods because of their accuracy and versatility. Thermal imaging people counters use sensors to detect infrared radiation given off by people, which allows them to be undaunted… Read more