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  • How to Analyze Customer Movement with a People Counting System May 15, 2017 by Chris Wadsworth People counting systems are doing for customer movement analyzation what smartphones did for communication. It’s a game changer that will revolutionize the way you currently look at your traffic flow, traffic trends and conversion rates. Data is invaluable in the business decision-making process. Simple metrics like the amount of people who walk through your door… Read more
  • The Connection Between Library Programming and Counting People May 1, 2017 by Chris Wadsworth A library is all about books but library programming is all about people. Even though libraries are viewed as a valuable community resource, they are increasingly asked to justify operating budgets and prove that the public is engaged with the programs the library offers. This puts pressure on libraries to offer high quality and highly… Read more
  • How Generation Z Will Impact Retail April 15, 2017 by Chris Wadsworth Move over, Millennials. Generation Z, the youngest cohort of consumers comprised of those born after 1995, makes up 25 percent of the U.S. population and wields $44 billion in spending power, which is estimated to reach $200 billion by 2018. Also known as “Millennials on steroids,” Generation Z is poised to disrupt retail as we… Read more
  • 3 Reasons Why Student Unions Need People Counters April 1, 2017 by Chris Wadsworth Student unions are the social center of university campus life. From faculty and staff to students and visitors, the student union brings together the many populations on a college campus for events, a bite to eat, study sessions and more. As campus populations have swelled, however, budgets that support student unions have struggled to keep… Read more
  • 4 Ways to Ensure University Security Staffing is Covered March 15, 2017 by Chris Wadsworth Security is a top priority on university campuses. In order to safeguard their students, employees, facilities and other assets, university leaders must right-size their security staffing strategy. How Well Do You Know Your Campus Foot Traffic? The best starting point is to leverage data from your traffic counter to begin to get a handle on… Read more
  • How Casinos Can Monitor New Areas with a People Counter Wireless Installation March 1, 2017 by Chris Wadsworth Casinos are big business in the United States, raking in more than $71 billion as of 2015, but despite that impressive number, every gaming business is focused squarely on that Holy Grail: growth. To achieve this goal, many casinos are expanding into new areas and need cost-efficient solutions to monitor their progress. People counter wireless… Read more
  • 4 Tips for Keeping Your Seasonal Business Healthy All Year Long February 15, 2017 by Chris Wadsworth Operating a seasonal business is not without its challenges. The gap between peak and shoulder seasons can be overwhelming. Get a head start on creating a healthy year-round business with these four tips. Get to Know Your Industry Sales Cycles and Master Money Management Do some research on the typical sales cycles that characterize your… Read more
  • The Future of Retail in 2017 February 1, 2017 by Chris Wadsworth What does the future of retail hold? A seismic shift in the market is underway, and retailers are racing to ensure they’re able to meet the needs of demanding shoppers. Fast, Faster, Fastest You might be tired of hearing it, but Amazon has changed the game in terms of consumer expectations of delivery speed. With… Read more
  • How Retailers Use Social Media to Increase Customer Engagement January 15, 2017 by Chris Wadsworth If you’re looking for current, creative ways to boost customer engagement, then embracing the power of social media may be just the answer you’re seeking. From Facebook to Snapchat and everything in between, social platforms can be a powerful tool for connecting with your audience and converting customers into brand enthusiasts. What’s more, you can… Read more
  • Hire the Right Retail Staff: 4 Pointers January 1, 2017 by Chris Wadsworth   No matter how good you may be at spotting talent, most retailers can use a refresh when evaluating their hiring processes. It’s no secret that employees are among a business’s most valuable resources, but you need to have the right people to run a productive, efficient, successful business. The first thing you need to… Read more