How Libraries Can Leverage Data and Increase PatronageAugust 15, 2017by Chris WadsworthLibraries have come a long way toward shaking off their image as irrelevant institutions from a bygone era. Today’s libraries should adapt to the evolving needs of their communities by leverage data to improve their services and operations with even greater impact — and attract the visitors who sustain these institutions in the first place.… Read more
How Retailers are Using Virtual Reality to Engage Customers In-StoreAugust 1, 2017by Chris WadsworthIf you think virtual reality is a passing fad designed for hipsters and Millennials, you might want to think again. Some prominent retailers are leveraging retail virtual reality to provide unique experiences and give customers a reason to visit the physical store. Once seen as a technology largely for video gamers, VR has shaken off… Read more
3 Limitations of Wifi/MDD CountersJuly 15, 2017by Chris WadsworthRetail tech is continuously evolving, and the battle for in-store tech and analytics is particularly fierce — especially as merchants struggle with challenges in foot traffic and changing shopper preferences and behavior. Still, many retailers are searching for the options that can give them the most “bang for their buck” when it comes to capturing… Read more
E-tailers Investigate Opportunity with Pop-Up Shop Foot Traffic DataJuly 1, 2017by Chris WadsworthWhy Online E-tailers Investigate Brick-and-Mortar Opportunity with Pop-Up Shop Foot Traffic Data Every day it seems like yet another pure-play e-commerce brand announces it’s planning a pop-up shop, a temporary, limited-time store that’s either a standalone or located within an existing retailer. Given the lower costs of operating online only, why are e-tailers so interested… Read more
How Retailers Can Do More with Real-Time Insight from Foot Traffic DataJune 15, 2017by Chris WadsworthBig data is influencing retail operations from forecasting and price optimization to how much hand soap to stock for the restrooms. Today’s people counting technology provides unprecedented real-time insight into every area of operations including foot traffic. Foot traffic metrics have always been important to brick-and-mortar merchants but now, with the assistance of people counters,… Read more
3 Ways Thermal Imaging People Counters Can Improve Your Foot Traffic InsightsJune 1, 2017by Chris WadsworthThermal imaging people counters are one of the most accurate methods available on the market for collecting foot traffic data. They’re also becoming one of the most popular methods because of their accuracy and versatility. Thermal imaging people counters use sensors to detect infrared radiation given off by people, which allows them to be undaunted… Read more
How to Analyze Customer Movement with a People Counting SystemMay 15, 2017by Chris WadsworthPeople counting systems are doing for customer movement analyzation what smartphones did for communication. It’s a game changer that will revolutionize the way you currently look at your traffic flow, traffic trends and conversion rates. Data is invaluable in the business decision-making process. Simple metrics like the amount of people who walk through your door… Read more
The Connection Between Library Programming and Counting PeopleMay 1, 2017by Chris WadsworthA library is all about books but library programming is all about people. Even though libraries are viewed as a valuable community resource, they are increasingly asked to justify operating budgets and prove that the public is engaged with the programs the library offers. This puts pressure on libraries to offer high quality and highly… Read more
How Generation Z Will Impact RetailApril 15, 2017by Chris WadsworthMove over, Millennials. Generation Z, the youngest cohort of consumers comprised of those born after 1995, makes up 25 percent of the U.S. population and wields $44 billion in spending power, which is estimated to reach $200 billion by 2018. Also known as “Millennials on steroids,” Generation Z is poised to disrupt retail as we… Read more
3 Reasons Why Student Unions Need People CountersApril 1, 2017by Chris WadsworthStudent unions are the social center of university campus life. From faculty and staff to students and visitors, the student union brings together the many populations on a college campus for events, a bite to eat, study sessions and more. As campus populations have swelled, however, budgets that support student unions have struggled to keep… Read more
How Libraries Can Leverage Data and Increase Patronage August 15, 2017 Libraries have come a long way toward shaking off their image as irrelevant institutions from a bygone era. Today’s libraries should adapt to the evolving needs of their communities by leverage data to improve their services and operations with even greater impact — and attract the visitors who sustain these institutions in the first place.… Read more
3 Limitations of Wifi/MDD Counters July 15, 2017 Retail tech is continuously evolving, and the battle for in-store tech and analytics is particularly fierce — especially as merchants struggle with challenges in foot traffic and changing shopper preferences and behavior. Still, many retailers are searching for the options that can give them the most “bang for their buck” when it comes to capturing… Read more
How Retailers Can Do More with Real-Time Insight from Foot Traffic Data June 15, 2017 Big data is influencing retail operations from forecasting and price optimization to how much hand soap to stock for the restrooms. Today’s people counting technology provides unprecedented real-time insight into every area of operations including foot traffic. Foot traffic metrics have always been important to brick-and-mortar merchants but now, with the assistance of people counters,… Read more
3 Reasons Why Student Unions Need People Counters April 1, 2017 Student unions are the social center of university campus life. From faculty and staff to students and visitors, the student union brings together the many populations on a college campus for events, a bite to eat, study sessions and more. As campus populations have swelled, however, budgets that support student unions have struggled to keep… Read more