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  • Use Your People Counting Software to Identify Your 2016 Retail Foot Traffic Trends December 1, 2016 by Chris Wadsworth With the close of 2016 upon us, it’s a good time to take a critical look back at how your business performed over the past 12 months and uncover traffic trends that can help you identify opportunities in the year ahead. Your people counting software is a treasure trove of valuable data, brimming with actionable… Read more
  • Disruptive Technology: The Smartphone Wielding Customer Is Not the Enemy November 15, 2016 by Chris Wadsworth Take a look at the shoppers in your stores and you’ll note that many of them have one thing in common: their eyes are glued to their smartphones as they shop. This rise in “smartphone-savvy shoppers” has left many retailers shaking in their boots; the greatest fear is that these consumers are engaging in “showrooming,”… Read more
  • Why Make Your Employees Brand Ambassadors? November 1, 2016 by Chris Wadsworth These days when you hear the phrase “brand ambassador,” it’s usually referring to an influencer talking up your brand to the world on social media. But many businesses are realizing that some of their greatest brand ambassadors are actually within their own companies: engaged, enthusiastic employees. According to a Gallup poll, companies with high employee… Read more
  • How to Boost Sales with Suggestive Selling October 11, 2016 by Chris Wadsworth Suggestive selling is one of retail’s greatest strategies. Shoppers are already through the doors, they found something they like or need, and suggestive selling gives you the opportunity to boost sales, increase ticket size, and encourage the shopper to walk away smiling with even more of your great products and services. Are You Managing Labor… Read more
  • How Counting People Can Help with Your Program Funding Proposal September 21, 2016 by Chris Wadsworth Getting your programs funded can seem like an uphill battle. Decision-makers have myriad proposals to review, and making your pitch stand out can be quite the challenge. But did you know that you can leverage people counting technology to benefit your program funding proposal? Learn how to make traffic counters work for you. Highlight Your… Read more
  • How to Lease Retail Space and Why People Counts Help September 15, 2016 by Chris Wadsworth When your business makes the decision to expand to new location, you want to maximize every dollar to grow your chain profitably. Merchants need to be savvy about how to lease retail space that nets them the best deals. Don’t overlook the value of people counting technology when you’re thinking about inking your next real… Read more
  • A Simple Checklist for Attracting Customers to Your SMB Retail Store August 16, 2016 by Chris Wadsworth One of the biggest challenges for small to medium-sized retail business (SMB) owners is attracting customers to your store. To increase sales, you need to get people in the door, keep them coming back, and inspire them to tell their friends about the great shopping experiences you provide. Tools such as a people counting solution… Read more
  • How Do Retail Foot Traffic Statistics Benefit SMBs? August 8, 2016 by Chris Wadsworth If you’re the owner of a small to medium-sized business (SMB), you have a lot of responsibilities to juggle. There are many potential pain points that can negatively impact profitability. Fortunately, there are tools available to help you get a handle on some of those pressures. One such tool is a people counting solution that… Read more
  • Increase Your Retail Conversion Rate: People Counting Can Help July 18, 2016 by Chris Wadsworth Retailers seeking to improve sales usually focus on either getting more people into the store or getting them to buy more (or more expensive) items. There is a third approach that many store owners fail to take full advantage of: increasing retail conversion rate. Monitoring and taking measures to increase the percentage of shoppers who… Read more
  • Library Customer Service: Why It’s Critical and How People Counters Can Help June 16, 2016 by Chris Wadsworth Libraries are invaluable community resources, providing essential tools and services for the public and other groups they serve. And “serve” is precisely what a library is designed to do: address the informational needs of those who patronize the library facility. As funding becomes increasingly difficult to secure, it’s important that institutions focus on providing top-notch… Read more