4 Ways You Can Benefit from a Retail Store Traffic CounterJanuary 15, 2016by Chris WadsworthDo you want insight into what’s happening in your retail store? A retail store traffic counter is a great tool for revealing important metrics like how effective your promotions are and how best to manage your workforce. A traffic counter is an electronic system that measures traffic flow into your store or into a particular… Read more
When to Choose an Overhead People Counter vs. a Horizontal People CounterDecember 21, 2015by Chris WadsworthIn today’s retail environment, information is power. People counting technologies can offer significant, actionable data about customer traffic and behavior in your store. However, with a range of solutions available on the market, how can you determine if overhead or horizontal people counters are the right fit for your retail business? Horizontal people counters are… Read more
4 Benefits of Holiday People CountingDecember 17, 2015by Chris WadsworthThere are many benefits to holiday people counting. In your retail location, people counting can help you determine when and where you see the most foot traffic in your store. When you know where people are likely to be, you can determine where additional or fewer employees may be needed. Below, we have listed four… Read more
3 Ways People Counters Help Determine the Effectiveness of In-Store PromotionsNovember 16, 2015by Chris WadsworthPromotional displays and other in-store promotions are a visually and logistically-effective way to sell products. They grab the customer’s attention, are set up in locations convenient to the customer, and sometimes offer a discount on the product being displayed. People counters can help test the effectiveness of these displays and sales promotions in several ways.… Read more
Why Retailers Should Be Using Bi-Directional People CountersNovember 2, 2015by Chris WadsworthWhat is a Bi-directional people counter? Bi-directional people counters differentiate between when someone is entering and when someone is exiting an area. Other people counters can only count how many times someone passes through a doorway, which can potentially skew your results. Glean accurate sales conversion rate data. Bi-directional people counters allow you to track… Read more
Three Places You Absolutely Need a Wireless People CounterOctober 15, 2015by Chris WadsworthHardwiring a new people counter into your establishment is not always a feasible option. Fortunately, there are wireless people counter options available that provide the same basic benefits as wired people counters. What’s more, wireless people counters are energy-efficient, which keeps your electricity bill down, and they can be installed easily and almost anywhere without… Read more
Four Reasons Why People Counting is Critical for Visitor CentersSeptember 10, 2015by Chris WadsworthThe operational aspects of the visitor centers at parks and historic sites are easy to take for granted. But first impressions are as important for places as they are for people, and the welcome provided by a well-run visitor center can set the tone for people’s enjoyment of a site and its attractions. People counting… Read more
Reduce Queues with People Counting TechnologyAugust 18, 2015by Chris WadsworthThe ability to collect and analyze information about your in-store performance is invaluable. Determining the effectiveness of layouts, promotions displays, and your checkout queue can be difficult to capture. Sure, it’s possible to glean sales information from your point of sale system, but it can’t tell you a true conversion rate. How many people entered… Read more
How People Counting Aids Facility ManagementAugust 5, 2015by Chris WadsworthManaging your facility's operations shouldn’t be a guessing game. If you’re running your business like a game of chance, you may want to consider the many benefits of implementing people counting systems. The hard data provided by these devices can be the foundation for a myriad of business decisions. Monitor Supplies To run your business… Read more
Omnichannel Marketing: Increase Your Brick-and-Mortar Customer CountJuly 21, 2015by Chris Wadsworth“Omni-channel” has become an omnipresent buzzword in retailing. Its meaning may seem obvious, but as with many big, broad concepts, its applications – how retailers create an omnichannel experience for their customers – can vary dramatically from case to case. 1. What is omnichannel marketing? Omnichannel marketing refers to the complete range of messaging, marketing,… Read more
