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  • 3 Ways to Fight Showrooming in Your Store July 18, 2013 by Chris Wadsworth Over the past few years, brick-and-mortar retailers have seen a change in their customers’ behavior. The wide-spread use of the Internet and smartphones has led to a trend called showrooming – the act of browsing in-store and buying online. What is it? Showrooming includes comparing in-store and online prices, reading online reviews of in-store items,… Read more
  • 3 Ways to Improve In-store Service Using People Counting Software July 11, 2013 by Chris Wadsworth US businesses annually lose an estimated $83 million due to poor customer service, according to Parature. 62 percent of US consumers have switched brands in the past year due to poor customer service. If you don’t give customers a good reason to set foot in your store, they’ll shop online instead. Online shopping is on… Read more
  • Thermal Sensors: How Your Building Can Go Green July 1, 2013 by Chris Wadsworth Green businesses benefit both the environment and their employees. They promote a healthy lifestyle and a sustainable future for anybody who steps foot in their building. And they save some money in the process. General Electric and Walmart, for example, have been going green since 2005. By 2011, GE was able to sell $70 billion… Read more
  • 3 Reasons Why People Counting is Essential for Student Unions June 18, 2013 by Chris Wadsworth People counting is not only ideal for institutions that generate revenue, but also for those who don’t. Non-profit organizations and state-funded programs need accurate data about the number of visitors they garner in order to request resources. Student unions are generally the hub of activity for a college campus. Throughout the day, crowds of students… Read more
  • People Counting Systems: The Secret to Raising Retail Conversion Rates June 13, 2013 by Chris Wadsworth Simply tracking your store’s sales isn’t enough. Retail managers and store-owners also need to know how many customers are leaving the store without making purchases. Counting customers can help determine the relationship between the number of visitors and the number of purchases in a store – or the conversion rates – and, ultimately, how to… Read more
  • Why Should I Measure Foot Traffic? (And Other Frequently Asked Questions) June 5, 2013 by Chris Wadsworth Today, customers have more choices about where to shop—both in-store and online--than ever before, so business owners need to have better insight when it comes to planning a new location, advertising campaign, staff scheduling and security. It used to be enough to ask people, “how did you hear about us?” to gauge the effectiveness of… Read more
  • How to Select the Right Retail Traffic Counter April 25, 2013 by Chris Wadsworth Have you decided that your company is finally ready to implement a retail traffic counter, but are unsure which one will be the best for you? Each company is different and has their own unique needs; therefore, they should choose a traffic counting solution that suits those specific needs. Before making your final decision, there… Read more
  • Traf-Sys Heads to Arizona in April April 2, 2013 by Chris Wadsworth From April 11-12th, Traf-Sys will be in attendance at the Terry J. Lundgren Center Global Retailing Conference in Tucson, Arizona. The Conference delivers practical information, proven techniques, and ground breaking ideas that enable individuals and organizations to succeed in the intensely competitive, global marketplace. The program includes a lineup of CEOs, cutting-edge retail technologists, brand… Read more
  • Traf-Sys Headed Out on the Road February 13, 2013 by Chris Wadsworth Traf-Sys will find themselves out of the office and on the road for a few events in the upcoming months. From March 10-14, they will be attending the Association of College Unions International’s (ACUI) 93rd Annual Conference in St. Louis, Missouri. The event, which will take place at the Renaissance Grand Hotel and Convention Center,… Read more
  • Retailers Plan to Invest in Traffic Counting Systems in 2013 February 6, 2013 by Chris Wadsworth In late 2012, Integrated Solutions for Retailers (ISR) magazine surveyed nearly 200 retailers on their plans for technology spending in 2013. Retailers were asked, “In 2013, In Which In-Store Software and Systems Will Your Company Invest?” Small and independent retailers showed up in force, and made their intentions for technology purchasing clear. Throughout 2013, retailers… Read more