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  • shopper in black dress - personalized retail 5 Reasons Why Personalized Retail is the New Black March 15, 2018 by info@skyrocketgroup.com If you haven’t paid attention to the current retail marketing trends for your particular brick-and-mortar business, you may not know that personalized retail is the “new black” for companies tweaking future sales strategies. Making your in-store experience more customer-centric is vital for your business to succeed in the highly competitive world of retail. Many omnichannel… Read more
  • Video Based Sensor The Pros and Cons of a Video-Based Sensor March 1, 2018 by Chris Wadsworth Overhead video-based sensors are an excellent way to track your customers entering and moving about your retail stores. This data can help you chart shopping trends or determine your staffing needs based on the busiest times of day. Using video-based sensors can also enhance security and theft prevention. The video-based Eclipse people counter uses advanced… Read more
  • Gazelle 2 thermal imaging people counter Reasons to Choose Thermal Imaging People Counters February 15, 2018 by Chris Wadsworth There are many people counting products available in the retail business market (e.g., door-mounted horizontal infrared beams, overhead video, thermal imaging, etc.), and not every type is right for every application. For malls and larger retail stores, museums, and libraries, the smart choice is a thermal imaging people counter designed to accurately monitor foot traffic… Read more
  • Big Crowd of Shopper being counted by a people counting solution The Ultimate Guide To People Counting February 1, 2018 by Chris Wadsworth People Counting Process People counting technology allows you to simply keep track of the number of people that enter a given area at any given time. At Traf-Sys, we have taken the basic analog person counter concept and made it digital. Our digital people counter is not only fast, efficient and automatic, but it also… Read more
  • Sale sing in store window - 2018 seasonal retail planning guide 2018 Seasonal Retail Guide: Get Started Planning Your Best Year Yet January 15, 2018 by Chris Wadsworth Now is the time to get organized and have your best retail year yet by taking advantage of the many opportunities you will have each month to help your customers enhance holidays and celebrations. Our 2018 seasonal retail guide outlines ideas for both traditional and novel occasions that consumers shop for — or use as… Read more
  • Library books for library program planning guide 2018 Seasonal Library Program Planning Guide January 1, 2018 by Chris Wadsworth As you strategize your library programming schedule for the year use this seasonal library program planning guide to aid your efforts. We’ve compiled a month-by-month list of a few holidays, national days and awareness months for you to consider. Once you use this library program planning guide to get organized and outline a solid schedule,… Read more
  • group of people - measuring foot traffic The Top 10 Reasons to Use People Counters to Measure Foot Traffic December 15, 2017 by Chris Wadsworth There is a wide range of businesses and organizations including retailers, libraries, casinos and museums that can benefit by using people counters to measure foot traffic at their locations. Analyzing the data provided by strategically placed people counters is a good business decision that will improve your daily operations over time. Knowing your traffic counts… Read more
  • in store promotions 4 Ways to Determine Whether In-Store Promotions Are On Point December 1, 2017 by Chris Wadsworth During the holiday shopping season, consumers are on the hunt for retail bargains and special in-store promotions to fulfill their shopping goals. In order to meet this challenge, retail stores create special deals or programs to encourage increased traffic to their locations. But implementing an in-store promotion strategy that is both successful and profitable can… Read more
  • Man in armor fighting retail fraud The War Against Shrinkage and Retail Fraud: 4 Weapons to Put in Your Arsenal November 15, 2017 by Chris Wadsworth Doesn’t it seem like criminals somehow manage to stay ahead of retailers in the fight against shrinkage? Just when you think you’ve got a handle on the problem, shoplifters dream up some new scheme to lift your merchandise. In fact, last year retail shrinkage cost the industry nearly $50 billion. Shrinkage and retail fraud will… Read more
  • Most Visited Museums How Some of the Most Visited Museums Use People Counters to their Advantage November 1, 2017 by Chris Wadsworth While some of the country’s most-visited museums might be best known for the dazzling treasures within their four walls, they also have something else in common. In addition to organizing top-notch exhibitions, institutions ranging from New York City’s Metropolitan Museum of Art to the J. Paul Getty Museum in Los Angeles and the Carnegie Museums… Read more