• 4 Ways Libraries Can Leverage Data and Increase Patronage

    Libraries have come a long way toward shaking off their image as irrelevant institutions from a bygone era. Today’s libraries should adapt to the evolving needs of their communities by leverage data to improve their services and operations with even greater impact — and attract the visitors who sustain these institutions in the first place. […]

  • How Retailers are Using Virtual Reality to Engage Customers In-Store

    If you think virtual reality is a passing fad designed for hipsters and Millennials, you might want to think again. Some prominent retailers are leveraging retail virtual reality to provide unique experiences and give customers a reason to visit the physical store. Once seen as a technology largely for video gamers, VR has shaken off […]

  • 3 Limitations of Wifi/MDD Counters

    Retail tech is continuously evolving, and the battle for in-store tech and analytics is particularly fierce — especially as merchants struggle with challenges in foot traffic and changing shopper preferences and behavior. Still, many retailers are searching for the options that can give them the most “bang for their buck” when it comes to capturing […]

  • Why Online E-tailers Investigate Brick-and-Mortar Opportunity with Pop-Up Shop Foot Traffic Data

    Every day it seems like yet another pure-play e-commerce brand announces it’s planning a pop-up shop, a temporary, limited-time store that’s either a standalone or located within an existing retailer. Given the lower costs of operating online only, why are e-tailers so interested in exploring brick-and-mortar opportunities, which come with expensive leases and other substantial […]

  • How Retailers Can Do More with Real-Time Insight from Foot Traffic Data

    Big data is influencing retail operations from forecasting and price optimization to how much hand soap to stock for the restrooms. Today’s people counting technology provides unprecedented real-time insight into every area of operations including foot traffic. Foot traffic metrics have always been important to brick-and-mortar merchants but now, with the assistance of people counters, […]

  • 3 Ways Thermal Imaging People Counters Can Improve Your Foot Traffic Insights

    Thermal imaging people counters are one of the most accurate methods available on the market for collecting foot traffic data. They’re also becoming one of the most popular methods because of their accuracy and versatility. Thermal imaging people counters use sensors to detect infrared radiation given off by people, which allows them to be undaunted […]