consumer behavior analytics

The Link Between Consumer Behavior Analytics and In-Store Operations

Are you still guesstimating when it comes to running your retail business?  Increasingly, leading retailers are turning to consumer behavior analytics to take the guess work out of their in-store operations. Here’s why. Staffing Smarts Labor scheduling is consistently among a retailer’s daily operational headaches. Schedule too much staff and you’re needlessly assuming extra costs…

wifi counters - woman shopper on escalator

3 Limitations of Wifi/MDD Counters

Retail tech is continuously evolving, and the battle for in-store tech and analytics is particularly fierce — especially as merchants struggle with challenges in foot traffic and changing shopper preferences and behavior. Still, many retailers are searching for the options that can give them the most “bang for their buck” when it comes to capturing…

pop up shop

Why Online E-tailers Investigate Brick-and-Mortar Opportunity with Pop-Up Shop Foot Traffic Data

Every day it seems like yet another pure-play e-commerce brand announces it’s planning a pop-up shop, a temporary, limited-time store that’s either a standalone or located within an existing retailer. Given the lower costs of operating online only, why are e-tailers so interested in exploring brick-and-mortar opportunities, which come with expensive leases and other substantial…