• How Retailers Can Do More with Real-Time Insight from Foot Traffic Data

    Big data is influencing retail operations from forecasting and price optimization to how much hand soap to stock for the restrooms. Today’s people counting technology provides unprecedented real-time insight into every area of operations including foot traffic. Foot traffic metrics have always been important to brick-and-mortar merchants but now, with the assistance of people counters, […]

  • How Generation Z Will Impact Retail

    Move over, Millennials. Generation Z, the youngest cohort of consumers comprised of those born after 1995, makes up 25 percent of the U.S. population and wields $44 billion in spending power, which is estimated to reach $200 billion by 2018. Also known as “Millennials on steroids,” Generation Z is poised to disrupt retail as we […]

  • The Future of Retail in 2017

    What does the future of retail hold? A seismic shift in the market is underway, and retailers are racing to ensure they’re able to meet the needs of demanding shoppers. Fast, Faster, Fastest You might be tired of hearing it, but Amazon has changed the game in terms of consumer expectations of delivery speed. With […]

  • How Retailers Use Social Media to Increase Customer Engagement

      If you’re looking for current, creative ways to boost customer engagement, then embracing the power of social media may be just the answer you’re seeking. From Facebook to Snapchat and everything in between, social platforms can be a powerful tool for connecting with your audience and converting customers into brand enthusiasts. What’s more, you […]

  • Hire the Right Retail Staff: 4 Pointers

      No matter how good you may be at spotting talent, most retailers can use a refresh when evaluating their hiring processes. It’s no secret that employees are among a business’s most valuable resources, but you need to have the right people to run a productive, efficient, successful business. The first thing you need to […]

  • Disruptive Technology: The Smartphone Wielding Customer Is Not the Enemy

    Take a look at the shoppers in your stores and you’ll note that many of them have one thing in common: their eyes are glued to their smartphones as they shop. This rise in “smartphone-savvy shoppers” has left many retailers shaking in their boots; the greatest fear is that these consumers are engaging in “showrooming,” […]