• Capture the Elusive Teenage Demographic with Customer Counters

    Teenagers are as unpredictable as the weather—happy and sunny one hour and then clouding over with the storms the next. Teenagers are about as fickle as they come—much to the dismay of parents and teachers everywhere. Retailers who cater to these consumers are equally baffled and have spent the last several years trying to figure […]

  • Organized Retail Crime is Still an Issue, but People Counters Can Help

    In 2004, the National Retail Federation released its first report about organized retail crime (ORC). ORC is an organized crime ring of shoplifters who steal items from stores—usually common household things like detergent, baby formula, premium denim, allergy medicine and cell phones—and sell  it to unsuspecting customers Ten years later, organized retail crime gangs are […]

  • Affiliate Marketing and Digital Signage are Powerful Revenue Drivers

    Affiliate marketing allows a business to reward one or more affiliated brands or vendors for each visitor or customer drawn in by the affiliate’s own marketing efforts. This type of marketing is often used on digital mediums – websites, blogs and in stores that employ digital signage. Have a question? The Internet has the answer Everywhere you […]

  • A/B Testing: How Traffic Counting Can Increase Sales

    A/B testing is exactly what it sounds like: an experiment with two variables, A and B. In a retail or online scenario, two versions of a display, advertisement or website are compared to see which one is the most effective in prompting an observer into a desired behavior: clicking a link, making a purchase, completing […]

  • Multichannel Retail Marketing and People Counts Can Drive Foot Traffic

    Integrated retail marketing—also known as omnichannel or multichannel marketing—is a valuable tool for retailers who seek to reach their customers across every medium. Omnichannel shoppers are more likely to look online for customer reviews, conduct price comparisons or check to see where the item is in stock before heading out to the store to make […]

  • What’s Ailing Brick and Mortar Retailers?

    For decades, we’ve been shopping the same way: go to the store, browse the merchandise and choose the items we want to purchase. But in the last few years, things have gotten far more complicated, and the retailers we’ve grown up with are struggling with challenges that are threatening their brands. These woes range from […]