• How to Use Emotional Marketing to Attract Customers

    Last week, we had a long conversation about digital signage, what it is and why it’s effective.  This week we’re going to focus on a different way to appeal to your customers: emotional marketing. Getting foot traffic into your store is more important than ever before. eCommerce has become so widespread that, according to Forrester Research, […]

  • Organized Retail Crime: How Much It Costs and How To Deter It

    Retail crime gangs are responsible for the theft of billions of dollars’ worth of merchandise every year. The 2013 National Retail Federation’s (NRF) Organized Retail Crime (ORC) Survey of 129 senior loss prevention executives at retail companies revealed that 93.5 percent of retailers say they were a victim of ORC over the past year. Even […]

  • How Retailers Can Use People Counting to Optimize Their Advertising Budget

    By assessing the total shopping habits of a store’s customer base, people counters allow retailers to budget advertising and maximize advertising space. Spending too much on advertising (and advertising across too many channels) could hurt your chances of generating return on your advertising investment, and spending too little might not allow you to reach as […]

  • The Difference Between Foot Traffic and Conversion Rates

    Retailers may become frustrated with their people counting system when they are not able to access information about their conversion rates or analyze a change in that data. And retailers who have not yet implemented a people counting system may be skeptical of its effectiveness for that same reason. Both groups have failed to recognize […]

  • 4 Tips for Retailers Marketing to Millenials

    Some of you may be wondering, “who are millenials, exactly?” Also known as “Generation Y,” they are individuals born between the 1980s and 2000s. Experts have described them as “civic-minded,” rejecting the attitudes of the Baby Boomers and Generation X. You’re probably also wondering “why do they matter?” Well, right now, millenials make up more than […]

  • 3 Steps to Designing a Successful Shopping Experience

    The shopping experience is what is keeping the brick-and-mortar retail sector alive. Without a more-than-satisfactory experience, shoppers will surely turn to showrooming and online shopping. Here’s how to shape your shoppers’ experience: 1. Make a good first impression The shopping experience begins before shoppers have even entered the store – with advertising, branding, competitor research […]