3 Steps to Designing a Successful Shopping Experience

The shopping experience is what is keeping the brick-and-mortar retail sector alive. Without a more-than-satisfactory experience, shoppers will surely turn to showrooming and online shopping. Here’s how to shape your shoppers’ experience: 1. Make a good first impression The shopping experience begins before shoppers have even entered the store – with advertising, branding, competitor research…

People Counting Systems: The Secret to Raising Retail Conversion Rates

Simply tracking your store’s sales isn’t enough. Retail managers and store-owners also need to know how many customers are leaving the store without making purchases. Counting customers can help determine the relationship between the number of visitors and the number of purchases in a store – or the conversion rates – and, ultimately, how to…