Counting Basics

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  • How To Measure Foot Traffic September 13, 2019 by Traf-Sys Many types of businesses, including for- and non-profits, rely on people patronizing them. Without adequate pedestrian traffic near your business, you may not hit the numbers you need. But getting people into the door is not the only reason you will want to evaluate foot traffic data. Identifying pedestrian cycles gives you the information you… Read more
  • jewelry store traffic counters Using People Counters to Measure Jewelry Store Traffic June 21, 2019 by Traf-Sys If you’re a jewelry store owner, you know how to take the guesswork out of pricing and appraising fine gemstones and pieces of jewelry. You certainly wouldn’t guess at the price of a new diamond engagement ring — with the blind hope that you might get it right. Instead, you select a price that’s in… Read more
  • how to calculate retail conversion rate How To Calculate Retail Conversion Rate May 7, 2019 by Traf-Sys If you own or manage a retail shop, then it's essential to know your analytics. Numbers answer nearly all your questions. Should you change your store layout, or is a new layout working effectively? Do you need more or fewer staff? Do you need to order more stock? Was a recent promotion or campaign successful?… Read more
  • how to measure retail store traffic Measuring Retail Store Traffic: How People Counting Works April 18, 2019 by Chris Wadsworth Collecting Customer Traffic Data For Your Store Sophisticated customer relationship management tools have become prevalent in the industry, allowing the retailer to track virtually every “touch” of the customer’s experience with your store. But what do you know about customers who have not yet visited your kiosk? Or what about those that have given a… Read more
  • gift shop at world trade center How to Use Your Gift Shop as a Tool to Drive Foot Traffic August 15, 2018 by Chris Wadsworth Gift shops. You may consider them as a way to gain a little extra revenue from guests who come to “ooh” and “aah” at the fascinating exhibits in your museum, check books out of your library or to purchase university branded items from you student store but if you think like a retailer when it… Read more
  • Using pen and paper to count people 3 Signs it’s Time to Upgrade the Way You Measure Foot Traffic July 1, 2018 by Chris Wadsworth Imagine a busy Saturday at your store, library or museum. You’ve known for a while that these afternoons always have the most foot traffic, and you’ve done what you think is necessary to prepare for the surplus. It started off as a great day with customers and patrons flowing in and out, but then an… Read more
  • shopping mall traffic How to Boost Mall Traffic with a Consumer-Centered Retail Strategy June 1, 2018 by Chris Wadsworth Across America the traditional mall experience is morphing. Major U.S. mall owner’s like Simon Property Group, Westfield America, and GGP, faced with flagging mall traffic and unused space, are thinking outside of the box to attract shoppers and non-traditional tenants. The attempt to reinvigorate and revive the mall is resulting in a shopping, eating and… Read more
  • casino industry - dice 10 Ways the Casino Industry is Using People Counting Technology May 15, 2018 by Chris Wadsworth The casino industry is making a resurgence despite setbacks seen during the recent recession years. Casinos are enjoying increased revenue streams not only from the gaming aspects of their operations but from the restaurants, shows, shopping and other forms of non-gaming entertainment within their facilities. Casino industry operators in Las Vegas, Atlantic City, throughout the… Read more
  • AI in retail AI in Retail: 3 Things You Need to Know May 1, 2018 by Chris Wadsworth Most futuristic science fiction stories portray artificial intelligence (AI) as something detrimental to humanity.  The reality is; AI isn’t futuristic, it already exists, and AI in retail is benefitting many businesses. How Can AI Help My Retail Store? In short, AI is a learning software program that can learn tasks and think similarly to the… Read more
  • large crowd counting How to Count Crowds & Measure Attendance at Events April 15, 2018 by Chris Wadsworth You invested a lot of time and money planning, marketing, and holding your special event. After all is said and done, you may feel good about the outcome—it seemed like a success. Or was it? Your true marker for positive return on investment hinges on reliable large crowd counting to determine the actual number of… Read more