How to Use Your Gift Shop as a Tool to Drive Foot TrafficAugust 15, 2018by Chris WadsworthGift shops. You may consider them as a way to gain a little extra revenue from guests who come to “ooh” and “aah” at the fascinating exhibits in your museum, check books out of your library or to purchase university branded items from you student store but if you think like a retailer when it… Read more
3 Signs it’s Time to Upgrade the Way You Measure Foot TrafficJuly 1, 2018by Chris WadsworthImagine a busy Saturday at your store, library or museum. You’ve known for a while that these afternoons always have the most foot traffic, and you’ve done what you think is necessary to prepare for the surplus. It started off as a great day with customers and patrons flowing in and out, but then an… Read more
10 Ways the Casino Industry is Using People Counting TechnologyMay 15, 2018by Chris WadsworthThe casino industry is making a resurgence despite setbacks seen during the recent recession years. Casinos are enjoying increased revenue streams not only from the gaming aspects of their operations but from the restaurants, shows, shopping and other forms of non-gaming entertainment within their facilities. Casino industry operators in Las Vegas, Atlantic City, throughout the… Read more
AI in Retail: 3 Things You Need to KnowMay 1, 2018by Chris WadsworthMost futuristic science fiction stories portray artificial intelligence (AI) as something detrimental to humanity. The reality is; AI isn’t futuristic, it already exists, and AI in retail is benefitting many businesses. How Can AI Help My Retail Store? In short, AI is a learning software program that can learn tasks and think similarly to the… Read more
How to Count Crowds & Measure Attendance at EventsApril 15, 2018by Chris WadsworthYou invested a lot of time and money planning, marketing, and holding your special event. After all is said and done, you may feel good about the outcome—it seemed like a success. Or was it? Your true marker for positive return on investment hinges on reliable large crowd counting to determine the actual number of… Read more
What Retail Cleaning Services Have to Do with Traffic at Your Brick-and-Mortar StoreApril 1, 2018by Chris Wadsworth“Cleanliness is a practice not a project.” Truer words may never have been spoken. Keeping your store clean with the help of retail cleaning services may result in financial benefits, according to the annual Healthy Hand Washing Survey sponsored by Bradley Corp. Restroom conditions at your store may be considered a low priority for you… Read more
The Pros and Cons of a Video-Based SensorMarch 1, 2018by Chris WadsworthOverhead video-based sensors are an excellent way to track your customers entering and moving about your retail stores. This data can help you chart shopping trends or determine your staffing needs based on the busiest times of day. Using video-based sensors can also enhance security and theft prevention. The video-based Eclipse people counter uses advanced… Read more
Reasons to Choose Thermal Imaging People CountersFebruary 15, 2018by Chris WadsworthThere are many people counting products available in the retail business market (e.g., door-mounted horizontal infrared beams, overhead video, thermal imaging, etc.), and not every type is right for every application. For malls and larger retail stores, museums, and libraries, the smart choice is a thermal imaging people counter designed to accurately monitor foot traffic… Read more
The Ultimate Guide To People CountingFebruary 1, 2018by Chris WadsworthPeople Counting Process People counting technology allows you to simply keep track of the number of people that enter a given area at any given time. At Traf-Sys, we have taken the basic analog person counter concept and made it digital. Our digital people counter is not only fast, efficient and automatic, but it also… Read more
3 Ways Thermal Imaging People Counters Can Improve Your Foot Traffic InsightsJune 1, 2017by Chris WadsworthThermal imaging people counters are one of the most accurate methods available on the market for collecting foot traffic data. They’re also becoming one of the most popular methods because of their accuracy and versatility. Thermal imaging people counters use sensors to detect infrared radiation given off by people, which allows them to be undaunted… Read more