Counting Basics

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  • Generation Z hanging out How Generation Z Will Impact Retail April 15, 2017 by Chris Wadsworth Move over, Millennials. Generation Z, the youngest cohort of consumers comprised of those born after 1995, makes up 25 percent of the U.S. population and wields $44 billion in spending power, which is estimated to reach $200 billion by 2018. Also known as “Millennials on steroids,” Generation Z is poised to disrupt retail as we… Read more
  • casino benefits from wireless installation How Casinos Can Monitor New Areas with a People Counter Wireless Installation March 1, 2017 by Chris Wadsworth Casinos are big business in the United States, raking in more than $71 billion as of 2015, but despite that impressive number, every gaming business is focused squarely on that Holy Grail: growth. To achieve this goal, many casinos are expanding into new areas and need cost-efficient solutions to monitor their progress. People counter wireless… Read more
  • 4 Questions to Ask Before Choosing Your Customer Counter January 27, 2016 by Chris Wadsworth Before you choose your customer counter, do you really know what you’re getting? It’s easy to assume that every counter is equal, but in reality, each system has its particular strengths. What are horizontal versus overhead customer counters? A horizontal customer counter is a great way to start using people counting technology. Horizontal customer counters… Read more
  • Advantages of Using a Battery Powered Wireless People Counter November 19, 2014 by Chris Wadsworth Are you looking for a cost effective way to determine the foot traffic in your place of business? If you aren’t, you should be. If you are, have you considered your wireless people counter options? There are several options available to you in regards to wireless people counters. But, let’s re-examine why you’d want to… Read more
  • Retail Counting Systems: Understanding Technology Options before You Purchase October 29, 2014 by Chris Wadsworth Retail counting systems collect invaluable information for your establishment. If you are a business owner looking to install a retail counting system within your store, you have several options to choose from. However, it’s important to weigh the pros and cons of each option against your business’s needs. Keep your facility in mind as you… Read more
  • How Understanding Retail Store Traffic Flow Can Improve Conversion October 20, 2014 by Chris Wadsworth Use Store Traffic Data To Make Well-Informed Decisions The layout of your store has an immediate effect on your shoppers – your retail store’s layout determines the way that traffic flows through your establishment. The better you understand retail store traffic, the more effective your store layout will be. Additionally, research indicates that stores that… Read more
  • The Benefits of Installing Wireless People Counters October 8, 2014 by Chris Wadsworth If you’re a business owner looking to install some kind of people counting system, consider purchasing a wireless people counter. The benefits that wireless counting provide are various. Traffic retail counting solutions have been proven valuable time and time again for making well-informed business decisions regarding your store layout and key staff scheduling times. If… Read more
  • Do Universities Need People Counting Software? September 10, 2014 by Chris Wadsworth Public colleges and universities across the country have been seeing their budgets slashed.  Last year, nearly every state in the US spent about 28 percent less on their institutions of higher learning than they did in 2008. Arizona and New Hampshire cut their funding in half, while 11 states cut it by a third. These… Read more
  • Counting People Can Maximize Store Potential September 5, 2014 by Chris Wadsworth Counting people can tell someone a lot about a business, especially when it comes to marketing and customer service. At the very basic level, you can assume that a store with a high or steady level of foot traffic must be doing something right: its advertising draws people in, shoppers know they can find what… Read more
  • People Counting Software: Four Key Performance Indicators Retailers Should Pay Attention To August 13, 2014 by Chris Wadsworth A steady decline in foot traffic over a given period will result in decreased sales in about 13 months. It’s important to know how many people are coming into your store and why they are choosing to shop there as opposed to another similar business. People counting software and its related performance indicators can help… Read more