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  • how to increase the value of each casino visitor How to Increase the Value of Each Casino Visitor December 20, 2021 by Traf-Sys The casino industry is filled with opportunities for marketers to create long-term customer relationships. Returning customers encourage others to join in on the fun and improve your casino’s lifetime value. Customer loyalty is vital to keeping your casino growing. Showing your customers that you care about them by knowing their preferences and appealing to them… Read more
  • casino-table How Casinos Can Conserve Money with People Counters January 18, 2019 by Chris Wadsworth The growth in the gaming industry has meant growing competition across the board. Casinos need to take advantage of technologies, such as people counters, to help them analyze traffic and business performance and make informed decisions about the improvements they need to make to stay competitive. And competition is growing. According to the American Gaming… Read more
  • casino industry - dice 10 Ways the Casino Industry is Using People Counting Technology May 15, 2018 by Chris Wadsworth The casino industry is making a resurgence despite setbacks seen during the recent recession years. Casinos are enjoying increased revenue streams not only from the gaming aspects of their operations but from the restaurants, shows, shopping and other forms of non-gaming entertainment within their facilities. Casino industry operators in Las Vegas, Atlantic City, throughout the… Read more
  • Video Based Sensor The Pros and Cons of a Video-Based Sensor March 1, 2018 by Chris Wadsworth Overhead video-based sensors are an excellent way to track your customers entering and moving about your retail stores. This data can help you chart shopping trends or determine your staffing needs based on the busiest times of day. Using video-based sensors can also enhance security and theft prevention. The video-based Eclipse people counter uses advanced… Read more
  • Empowering Gaming Destinations with People Counting Technology August 21, 2014 by Chris Wadsworth While casino-goers hope for a winning streak at any of the hundreds of gaming facilities in the US, it’s not all fun and games internally. Casinos have been hit hard by the recent recession and they’ve been slow to recover as people are visiting less, taking fewer risks and playing it safe by cashing in… Read more
  • People Counters: Casinos Employ Different Strategies to Lure High Rollers, Patrons June 27, 2014 by Chris Wadsworth Macau’s gambling industry is the envy of many, earning this region of China the nickname the “Monte Carlo of the Orient.” In 2006, Macau became the gambling capital of the world, with VIPs and high rollers making up two-thirds of their revenue. These high-stakes players from China are attracted to Macau’s riches by junket operators… Read more
  • What Will Happen When Native American Casinos Roll the Dice? May 16, 2014 by Chris Wadsworth Native American casinos haven’t become a thing of the past just yet, but their revenues seem to be at a standstill. According to the Casino City Indian Gaming Industry Report, Native American gaming slowed nationwide in 2012. They reported less growth than commercial casinos, which grew 8 percent nationwide. Specifically, revenue at all of New… Read more