How College Campuses Fish for Funding with Foot Traffic Data

foot traffic dataColleges and universities exist to provide top notch educations and once-in-a-lifetime experiences for students. However, with the recent budget cuts in higher education, that becomes increasingly difficult to do. Over the past several years, colleges and universities have been forced to raise tuition and implement changes that undermine the quality of education and experiences offered to students and potential students. Foot traffic data is an essential ally when trying to justify funding for facilities, programs, services, and classes.

Visibility:  Knowing how many students filter through campus buildings and facilities is critical to making a pitch for any kind of funding.  You can’t really know the sheer amount of foot traffic that flows through your establishment until you’ve implemented people counting solutions and gathered the foot traffic data. This data is what provides real visibility into the day in and day out visits to campus buildings and facilities, such as student unions, computer labs, and performing arts centers.

Space: As college enrollment rates continue to increase, space has become a strained resource for many colleges and universities. In order for effective teaching and learning to take place, appropriate space must be available. To allow for this, new buildings must be built and existing buildings must be expanded upon. However, to justifying funding for these additions and renovations, colleges and universities need evidence that the facility is stretched past its maximum capacity and intent.

Collecting foot traffic data is critical in conducting facility usage audits.  These reports will show that space expansion is needed and—through the identification of foot traffic patterns—will help with the design and layout of new spaces.

Value: College and university buildings, programs, and organizations are constantly trying to illustrate to administration their value as a campus resource. This is especially true as colleges and universities continue to tighten their budget belt. Student unions, performing arts centers (PAC), and other campus gathering places that provide specific services to students are all under a microscope when it comes to funding. Cutting student union hours or decreasing the number of performances in a PAC is a real possibility when the value of the resource isn’t evident.

Implementing people counting solutions on campus, in doorways and in specific areas of buildings to collect foot traffic data will solve the “how” problem. As long as college programs and organizations are generating enough foot traffic through the building, foot traffic data will reflect that and hard numbers are difficult for administration to ignore when it comes down to continual or increased funding.

Budget: Budgeting is a vital part to any establishment or organization and colleges and universities are no different. Student unions in particular are instrumental for attracting incoming freshman.  Foot traffic data will reveal peak and slow traffic times for all campus buildings. Identifying these will help building and program managers run their facilities at optimal efficiency, reducing operation hours and personnel needs when the building isn’t as busy and increasing them during high foot traffic periods.

Casting your line and fishing for funding doesn’t have to be difficult or stressful. People counting solutions that provide accurate foot traffic data can make all the difference in the world. The bottom line is that acquiring funding means providing real, hard numbers that show value and need. Foot traffic data does just that. To learn more about how colleges and universities can utilize people counting solutions, download our free eBook now.