How Understanding Shopper Counting Can Improve the Customer Experience

shopper countingGiving your shoppers a high-quality and highly enjoyable shopping experience is the key to ensuring that they visit your business again. Shopper counting and understanding how foot traffic moves and flows through your store can help you drastically improve your customers’ experience.

1. Display Promotions

Using people counters in separate sections of your store allows you to count how many people visit each area per day and, on a larger scale, per week, per month, and per year. This data can very easily help you to identify peak times of the year, month, week, and day for each section of your store.

With this information in mind, you will be able to determine which areas of your store are ideal for displaying promotional items. When you know which entrances and sections of your store receive the most foot traffic, you can strategically place your promotional displays where you know the highest number of people will see them.

2. Create Timed Promotions for Peak Visitor Times

You will also be able to identify which times of the year, month, week, and day your promotions would be the most successful. With your shopper counting data in mind, plan out your promotions ahead of time. If you get more traffic during the holidays, prepare a promotion for that time of the year. If you get a lunch rush, have daily lunch promotions. If you get more people in your establishment on the weekends, plan weekend promotions.

Depending on your business and customers, peak times are going to vary due to each business’s unique needs.  Placing people counters within your establishment will help you determine what your business’s unique peak times are.

3. Increase Staffing During Peak Times

Short staffing is a pain for everyone involved. A customer who has had difficulty finding help on your sales floor is going to be an unhappy customer. When you’re short staffing during peak times, this is going to be a big issue. One or two people can’t be everywhere at once.

It’s easy to predict these peak times and schedule more efficiently when you understand shopper counting. With people counters installed, you will be able to determine the peak times during the week and day during which may need to schedule a few more staff members. Preparing for peak times like this will assist you in reducing the number of unhappy customers that walk out your door and increase the number of satisfied customers that will bring you their return business.

4. Measure Conversion Rates to Determine Promotion Effectiveness

Without data provided by shopper counting, it is difficult to accurately measure conversion rates in order to determine the effectiveness of your promotions. However, with the data that people counters provide your business, you can compare the number of people who entered your store to the number of sales you made within the time frame of your promotion. In doing so, you will be able to easily and accurately identify how successful your promotion was.

Improving your customers’ experience is vital to the success of your business. Shopper counting enables you to do so through identifying trends and peak traffic times.