Benefits of People Counters
People counting sensors by Traf-Sys are built for your accuracy requirements, data retrieval needs and budget. We offer both wired and wireless people counting systems. Browse our selection of door counters, horizontal sensors, thermal imaging sensors, data controllers and other accessories below to find the right equipment to suit your needs.
2,500+ clients 50,000+ locations
10,000+ reports daily 10 billion people counted
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What to Do With Your People Counter Traffic Data
After your people counter collects its data, the information travels to a remote database that you can access for analysis. Many of our systems offer segmented data based on time increments, store sites and entranceways. Over time, you can use these segments to determine areas for improvement and profit strategies.
When you’re just getting started with your people counting system, your initial collection can act as a benchmark. Evaluate your foot traffic on a daily, weekly or monthly basis, then look for trends in peak conversion times. With this information, you can make detailed decisions about future marketing campaigns, space utilization or employee staffing.
- SafeEntry: Use this cloud-based counter and software to ensure your building’s occupancy level does not exceed mandated or self-imposed limits.
- Eclipse Video Sensor: The Eclipse video counter works in tandem with VisiCount people and reporting software to monitor foot traffic and generate informative datasets.
- Direct Count One: These counters can be installed quickly and easily. Includes features such as lithium-ion battery power and local LCD display.
- Spectrum Series: Our 3D people counter utilizes cutting-edge imaging technology and VisiCount software to generate and deliver highly accurate pedestrian traffic data.
Benefits of People Counters
Customer counting systems are powerful tools, but you need the right retail analytics software to help you extract the data points that matter to your business. Our VisiCount software can help you organize, export and make sense of your store traffic data as you receive it, allowing you to make improvements as necessary.
- Aggregate traffic data from multiple locations.
- Customize reports to show visitor totals down to the hour.
- Establish benchmarks to aid organization-level decisions.
Determine Your Sales Conversion Rate
Before you can improve any part of your business, you need to first know where you’re starting at. We’ll help you determine your current conversion ratio.
Evaluate Advertising and Promotional Effectiveness
Instantly measure the customer traffic generated from your advertising campaigns, and measure the popularity of new product displays throughout your store.
Optimize Staff Scheduling
If your merchandise has a wide price range, determining your staffing based on sales numbers can be highly inaccurate (e.g. a few customers buying a few high-ticket items vs. many customers buying low costs items). Knowing your traffic levels throughout the week can help you make more educated staffing decisions.
Use Traffic Data To Make Improvements In Multiple Stores
Apply best practices for generating traffic at your most successful stores to your lower performing stores and use this data to supplement your market research activities.
Facility Maintenance and Planning
The proper upkeep of a retail facility says a great deal to its potential customers, yet the timing of everything from display changes to regular restroom cleaning and restocking is just as important. No retailer wants to discourage customers from entering during peak hours. That’s why it’s helpful to schedule maintenance and overall floor management based on accurate shopper counting analysis.
Measure Retail Display Effectiveness
Retailers and brands invest heavily in promotions and in-store displays because they know that reaching customers at the point of decision can make – or break – a sale. But beyond tracking sales of promoted items, how can retailers determine the impact of their displays? By tracking how many customers walk by a display, retailers can determine how effective the display is at attracting customers’ attention in the busy environment of a store.
Whether it’s ongoing, organized theft or simply one-off incidences of shoplifting, a retailer’s bottom line always suffers when crime occurs. Of course, security cameras help, but people who are intent on committing crime will find a security system’s blind spots. Counting systems can help retailers sufficiently staff areas like entrances and fitting rooms, making shoppers aware that the store’s staff is watchful and alert and helps deter criminals looking for an opportunity to shoplift.