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  • How jewelry stores can utilize foot traffic data How Jewelry Stores Can Utilize Foot Traffic Data September 16, 2021 by Traf-Sys Most jewelry stores tend to have peak seasons. It's no surprise that the time between November and January accounts for plenty of jewelry sales, as people purchase gifts for family and friends — in fact, 40% of all engagements happen around the holiday season, too. These peak seasons present a valuable opportunity for retail stores… Read more
  • how to improve college campuses with people counters How to Improve College Campuses With People Counters July 9, 2021 by Traf-Sys College is for more than academics — students and faculty bustle around cafeterias, dorms and sports facilities all over campus. Knowing the number of people that occupy a certain space at any given time of the day or week can help determine staffing and cleaning schedules.  If you're preparing to welcome students and faculty back… Read more
  • Top Ways to Improve Retail Space Optimization July 6, 2021 by Traf-Sys If you own or manage a retail store, you probably already know that your store's interior design and layout directly impact your customers' purchases. For example, strategically placing products in some regions of the store can keep shoppers in the store longer, increasing their chance of finding more products to buy. Ultimately, optimizing your retail… Read more
  • Tips for using foot traffic counters in grocery stores Tips for Using Foot Traffic Counters in Grocery Stores June 3, 2020 by Traf-Sys As COVID-19 continues to spread within the United States, grocery stores have been forced to make rapid operational changes to meet local and federal guidelines. While these guidelines are in place to protect the health of employees and customers, their restrictive nature brings up new challenges for grocery store owners.  Social distancing is one of… Read more
  • How to Open Your Store with Social Distancing Guidelines How to Open Your Store With Social Distancing Guidelines June 3, 2020 by Traf-Sys If your business has shut down since the start of the current health crisis, you're probably hoping to get back to work as soon as it's safe. Now, as restrictions are lifted, many businesses can finally reopen. However, due to current reopening guidelines, your store or restaurant will need to operate differently than it once did.… Read more
  • jewelry store traffic counters Using People Counters to Measure Jewelry Store Traffic June 21, 2019 by Traf-Sys If you’re a jewelry store owner, you know how to take the guesswork out of pricing and appraising fine gemstones and pieces of jewelry. You certainly wouldn’t guess at the price of a new diamond engagement ring — with the blind hope that you might get it right. Instead, you select a price that’s in… Read more
  • how to calculate retail conversion rate How To Calculate Retail Conversion Rate May 7, 2019 by Traf-Sys If you own or manage a retail shop, then it's essential to know your analytics. Numbers answer nearly all your questions. Should you change your store layout, or is a new layout working effectively? Do you need more or fewer staff? Do you need to order more stock? Was a recent promotion or campaign successful?… Read more
  • increase-retail-traffic-conversion How to Increase Retail Traffic Conversion Rates March 22, 2019 by Traf-Sys Want to know how to drive conversion in retail? Gathering store retail analytics with a people counting system like Traf-Sys makes increasing your retail conversion rates simpler than ever. Customer data informs retail conversion strategies that have a higher chance of success. You can use your information to observe your customers and practice effective staff… Read more
  • convert-retail-showrooming How To Convert Retail Showrooming Visitors March 5, 2019 by Traf-Sys Over 60 percent of shoppers — roughly two out of every three — use their smartphones during their stop at the store. What began as an innocent multimedia experience has snowballed over the years into a transformed retail environment — one that's turned shopping from retail therapy to e-therapy. Sales staff to store owners alike wonder: What… Read more
  • gift shop at world trade center How to Use Your Gift Shop as a Tool to Drive Foot Traffic August 15, 2018 by Chris Wadsworth Gift shops. You may consider them as a way to gain a little extra revenue from guests who come to “ooh” and “aah” at the fascinating exhibits in your museum, check books out of your library or to purchase university branded items from you student store but if you think like a retailer when it… Read more